As a result of analyzing the trend of pre-reservation for this Chuseok gift, E-Mart revealed on the 31st that the main keywords were’health’,’home alcohol’,’home cafe’, and’rainy season’.
As interest in health increased due to Corona 19, health gift sets became popular, and as the time spent at home increased, sales of products related to home alcohol and home cafes increased. In addition, as the supply of fruit has decreased due to the long rainy season this year, securing supply has emerged as a major issue.
According to E-Mart, from the 13th to the 28th, health sets increased by 285% compared to last year in pre-order sales of chuseon gift sets. In addition, the hygiene set that was first introduced due to Corona 19 also received a great response, with over 800 sets sold.
About 4500 sets of wine sets were sold in 18 days, an increase of 96.1% compared to the same period last year. Coffee sets were also 126% taller.
In addition, interest in fruit sets also increased due to lack of sunlight due to the long rainy season this Chuseok. In fact, according to the Agricultural Observation Headquarters of the Korea Rural Economic Research Institute, the annual production of new pears this year decreased by 19% compared to last year. In particular, the production of large and well-shaped ships in the set is expected to decrease further, and the market price is expected to rise as Chuseok approaches.
Accordingly, E-Mart is making efforts in various ways to obtain good quality apple and pear gift sets. There is no abnormality in freshness and sugar content, but because the size and shape are not standardized, we reduced logistics costs by purchasing all items classified as Class B, reducing logistics costs, and securing the amount of money to be used for the set through selection.
At the same time, it diversified the production area and established a new purchase route to find and purchase regions that were not affected by the rainy season. In fact, in addition to the existing apple producing areas of Yeongju and Andong in Gyeongsangbuk-do, new production areas such as Mungyeong, Cheongsong, and Bonghwa were developed. In addition, products were purchased from high-altitude apple farmers such as Jangsu, Jeollabuk-do, and Jeongseon, Gangwon-do, where’Hongro’ varieties are shipped at the end of August, which is faster than other production areas. As for pears, they have long experience in Cheonan, Asan, Anseong, Naju, etc., and purchased high-sugar pears in search of high-quality farms.
Through this, for 16 days from 8/13 (Thu) to 8/28 (Fri), E-Mart apple set increased 154% compared to the same period last year, and pear set increased 36%. Through non-destructive sugar level selection, it is gaining great popularity among customers as it consists of a set of only 11 Brix for pears and 13 Brix for apples.
Hoonhak Choi, in charge of E-Mart marketing, said, “While the long rainy season and Corona 19 are changing even the trend of gift sets, we are trying to capture both rabbits: securing quantities and stabilizing prices.” We will do our best to show it off.”
Reporter Seo Hee-won firstname.lastname@example.org
Source: 전체 – 넥스트데일리 by www.nextdaily.co.kr.
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