The terrifying, the drowned, the boring, Zé Povinho, the surprise and… the master – Meios & Publicidade

Salvador da Cunha, CEO of Lift Consulting

In the middle of a boring calendar, where the result of the game is dictated at the start and Marcelo will go there for a second term without a history, these elections had everything to be just boring compared to the American soap opera. But not. Nevertheless, they are being fun: without street campaigns, televisions, with interviews and debates, are being the main means of communication. All of them with miserable budgets (in the Senate elections in Georgia alone, more than one billion dollars were spent in the last month) that together do not amount to one million euros.

The terrifying André Ventura entered the arena like a bull with the ill-prepared João Ferreira and set the tone. The other looked like a castaway, I barely managed to stick my head out. Without arguments, he was leaning against the ropes of Marxism-Leninism, the dictatorships of Kim Jong-un or Nicolás Maduro. And he did not understand that he was campaigning for André Ventura when he repeated the arguments about racism, of which the other is proud.

Marisa Matias and Ana Gomes are just boring. Bored. With nothing to say but the evil of others and the good of a monotonous left. Tino is the biggest. I like that character, who is becoming more sophisticated and of whom it is impossible not to feel sympathy. Then comes the surprise: totally unknown, the timid, speechless and speechless Tiago Mayan, there he improved his performance and was the first to beat Ventura. And then the master. Marciavélico, won all the debates. Well prepared, he made it very clear that his right is not Ventura’s. He is social and humanist … He made it very clear that he was the only one prepared and with an institutional dimension to be President of the Republic. But it was not in the shadow of the first term. He studied his opponents and applied a good thrust to each of them.

Analysis by Salvador da Cunha, CEO of Lift Consulting, to the Presidential 2021 communication, published in the most recent edition of M&P

Source: Meios & Publicidade by

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