The dream of Ferdinand Porsche, the founding father of the brand, changed the world. A true visionary, he created a legendary car. Like a work of art, her unmistakable style has touched the soul of entire generations.
And Porsche and the Syndicate naturally found the inspiration to perpetuate this rich heritage, bringing it into the contemporary within the photographic exhibition Dreamers.On. from Art Safari, from Bucharest.
The opening presents a series of 14 photographs that capture the image of dreams come true. The exposed frames reproduce the artistic visions that two talented photographers have shown on the protagonists and Porsche models.
Sharing the same passion for photography and for the Porsche brand, Radu Chindriș and Lavinia Gordan captured, from different angles and creative interpretations, the same image of success. One had the protagonist in the focus of the camera, and the other, the car in all its splendor, in a perfect complement that tells the story of the dream come true.
„Inspired by the heritage of Porsche, we set out to bring into the spotlight both the people who dared to follow their dreams, turning them into tangible realities, and the artists capable of carrying forward the stories that make us vibrate . And through the symbiosis of the collaboration with the Syndicate, we managed this brilliantly.”, witness Loredana MateiMarketing & PR Manager Importator Porsche.
In illustrating visual stories, the Syndicate captivated the audience using a logistical suite worthy of an art exhibition. Thus, the agency placed photographs and panels in physical format, light installations, photocorners, but also sets of digital screens, to create a completely immersive brand experience.
„From the very beginning, we understood that, beyond cutting-edge technology and iconic design, the Porsche car comes to life with the help of man – that factor that cannot be reduced or replicated, but only interpreted and celebrated in all its fullness. Thus, we staged the extended palette of emotions evoked by the brand, which become unique thanks to each viewer’s own filter”, adds Florin OlingheruCreative Director, the Syndicate.
„We are glad to have continued the collaboration with Porsche, in a project of artistic scope, in which the passion of our team merged with the enthusiasm of the client and that of all the partners involved. With a superlative brand from all points of view, the stories seem to write themselves”, he declares Lucia Bobi, Account Manager, the Syndicate.
Source: IQads by www.iqads.ro.
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