screenshot advertising campaign “The Sun”
The daily “The Sun” projected several visuals this Friday, December 9 in the streets of Paris, featuring the stars of the Three Lions with “punchlines” for the Blues. (screenshot: a poster with the name of Kylian Mbappé crossed out and replaced by that of “Kyle”, a player of the Three Lions)
FOOTBALL – Posters of support for the English selection in the heart of Paris. On the eve of the England-France World Cup quarter-final this Saturday, December 10 at 8 p.m., the British daily « The Sun » played the provocation in the streets of Paris with a campaign of pubs tackling the Blues.
Photos of the stars of the Three Lions have flowered on posters near the Eiffel Tower accompanied by little mockery with very “British” humor. As you can see in the Tweet video belowone could read: “Allez les Rosbifs”, “Goodbye the Gauls”or “King Kyle” with the word Kylian crossed out, in reference to the long-awaited duel between the English player Kyle Walker and Kylian Mbappé.
The Sun takes over Paris ahead of tomorrow’s epic World Cup clash and tells The French ‘It’s coming home’ https://t.co/iq3UPvZkYv— The Sun (@TheSun)
« A titanic fight between two teams »
“The French media have declared Les Bleus winger Kylian Mbappé to be their king. But we want to remind them that England captain Harry Kane is majestic and our defender Kyle Walker will be in charge when we play France in Qatar tomorrow.” commented thee tabloid on its site. The slogan “He is coming home” also accompanied a photo of 19-year-old Jude Bellingham. The Dortmund midfielder is presented as the other threat for the France team on Saturday evening.
“The Sun grips Paris ahead of tomorrow’s epic World Cup clash and tells the French: ‘It’s coming home'”, also writes the media in its publication shared on social networks. As reminded by Parisian, « It’s coming home. Football’s coming home » is the flagship anthem of Euro 96 played in England.
And « The Sun » concedes that France are world champions, having won the trophy in Russia four years ago, “our young team has every intention of dethroning them”again announces the site which evokes “a titanic fight between two incredibly talented teams. »
This campaign is part of a historic rivalry between the Blues and the Three Lions. The England-France match is being billed as an early final for these two teams who will meet for the very first time in the knockout phase of a major tournament.
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