The platform is one of the key levers of the beer brand, whose objective is to play an active role in the future development that the sector needs, to which it has allocated more than 380 million euros since the pandemic began.
Mahou San Miguel, a 100% Spanish family company and a leader in the beer sector in our country, celebrates the fifth anniversary of Rentabilibar, its online platform designed to promote the digitization of the Hospitality Industry and which already offers its services to more than 115,000 establishments throughout Spain.
Launched in 2016, within the framework of the commitment that the brewery has with its hospitality customers, Rentabilibar emerged as a tool to help improve the profitability of establishments. Throughout these five years, the platform has evolved, adapting to the changing trends and needs of each moment, to position itself as a key asset to, through digitization, promote the future development of the sector.
The adaptability of Rentabilibar was demonstrated during the closure of the Hospitality Industry due to the health crisis in 2020. During those months, it became a consultation and advice portal for hoteliers to help them face such a difficult time for their business. In fact, during the past year the platform registered more than five million visits, a figure that meant a growth of 185% Over the previous year. Similarly, the number of unique users who accessed the platform increased by 245% compared to 2019, up to 600,000.
For Peio Arbeloa, Managing Director of the Spain Business Unit at Mahou San Miguel, «we are very proud of the extraordinary growth that Rentabilibar has had since its launch five years ago and of the exceptional reception from our clients, who see it as a tool that adds value to your business ”. Arbeloa also explains that, “We believe that its greatest potential lies in its ability to contribute to improving, through training, the management and digitization of bars and restaurants, a key aspect for their transformation.”
Rentabilibar has had a good response from hoteliers with a rating of 4.5 out of 5 to the content offered and a 40% average monthly recurrence. In it, they can find practical solutions to manage their business, improve the experience of their consumers and attract the public to their establishment. They also have a wide catalog of training focused on digitization, in which it provides its clients with agreements with important technology partners that provide support when managing their presence in the online environment or promotions tailored to their needs, among other services.
With the objective of being a platform that adds value and responds to continuous changes that the sector is experiencing, Rentabilibar is a project in constant evolution. In 2022, it will have a new generation of content specially developed so that hoteliers can tackle the next challenges of their business.
Long-term commitment to the Hospitality Industry
Mahou San Miguel maintains a historical and unconditional commitment to the hospitality sector that has been demonstrated throughout the pandemic. Proof of this are the more than 380 million euros that the brewery has allocated to support its customers since the beginning of the health crisis, with initiatives that range from personalized financial measures to the conditioning of terraces, through projects to promote sustainability and the digitization of establishments, such as Rentabilibar.
The company remains focused on listen to the needs of bars and restaurants for the development of tailor-made solutions for each of them always thinking about their long-term future.
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