The story behind the cult lotion P50 – Biologique Recherche |

Scrolling through the Internet and social networks also means a lot of content, but when everything is taken into account, then most of the sections are about fashion and skin care. In the field of skin care, you can find numerous recommendations, advice on how to work and how not to work, which products to choose, whom to trust, and one of the most recommended brands is certainly – Biological Research.

You may not have noticed that it is a brand, because Biologique Recherche means a unique, perfect approach to skin care, not just the name of a brand, while the name itself mentions the famous P50 lotion, which is still somewhat mystical due to the fact that he can find nowhere the only complaint about this lotion. There are many reasons for that, the way they created it, the knowledge that was invested, the love that guided the process of creation, and also the fact that he himself lotion P50 created the brand we know today, and not that, as always, the brand name was created first, then the products that presented it.

Formation of lotion P50

After numerous dissatisfaction with professional beauticians regarding the cosmetics used for treatments, their availability and effectiveness, in the 70s of the last century, the couple Aluš, Ivan and Žozet came up with the idea to start testing and developing completely new cosmetic products. products for professional use within your laboratory. In addition to his love for this job, Ivan, as a biologist, started using almost raw ingredients for cosmetic products, in order to get the most perfect formulation. This is how the first lotion for cleansing and exfoliating the face was created, for which he persistently devised a better formulation, and Josette the application technique.

When they came to the perfect product, Josette started a mini test by giving the lotion to her friends, clients, and all of them returned for new doses, which slowly began to create a beauty cult in the circles of France at the time. of this product. The cult shifted to increasing its popularity, culminating in the founding of the Biologique Recherche Company in 1977. That is how one product, a great effort and work of a married couple, began brand creation which everyone is talking about today and whose products everyone wants.

Organic Research danas

Over the next 20 years of its existence, Biologique Recherche recorded constant success in its work, spreading from country to country, creating new lotions and other cosmetic products, never changing the first step of treatment, and that is the use of P50 lotion, whose formulation is not changed to this day, as well as the method of application.

From the beginning of 2000, the brand was headed by their son, Dr. Filip Aluš, a clinical doctor, who combines the teachings and knowledge of his parents, and the acquired knowledge from clinical practice and internal medicine, and creates a holistic approach to skin care. Thus, the brand itself climbs a much higher ladder, not only continuing the ideas and visions of its parents, but also surpassing what they wanted and imagined. Today

Biologique Recherche is present in over 70 countries around the world, both through professional and home care, with an unchanging emphasis on the P50 lotion, which no one has ever managed to copy in terms of formulation or action.

Source: Portal o ekonomiji by

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