The slight branding with the pear logo for Apple to accept the deal

In the imagination of most, the most valuable company in the world is dedicated to developing its next products, securing secret projects and spending some time in court responding to millionaire lawsuits. But still, he has also had time to start a legal battle against a small app, dedicated to nutrition, for registering a pear-shaped logo. Yes, pear.

Prepear and Apple logos, from left to right.

In August, Apple objected to Prepear’s trademark application, claiming that the company’s pear-shaped logo was too similar to the Apple logo. Since then both companies have been battling in court, but have finally found a solution that has involved a slight change to the pear-shaped logo.

Apple reaches an agreement with Prepear

Although most of us can distinguish between a pear and an apple, Apple found enough elements to demand a modification to the “Prep” logo before being registered. From the Cupertino company they claimed that the pear logo could “Cause dilution of distinctive character” of the famous intellectual property in the form of Apple fruit.

Six months later, the authorities have agreed with Apple and Prepear agreed to change the shape of the leaf on the pear to continue with the registration of the same.

Prepear logo
Prepear logo changes after Apple’s lawsuit

At the time, Prepear tried to register a logo made up of lines that draw the outline of a pear with a leaf on its right side. A minimalist logo that shares certain similarities with Apple’s apple logo The modification for the new logo has a crescent-shaped blade, instead of the pointed oval.

After the decision, Prepear said that it was the result of a friendly agreement between both companies and that it will update its logo in the coming weeks.


Source: iPadizate by www.ipadizate.es.

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