“The search chart version ends on the 25th” Some media are worried about a decline in number of views after the Naver real test abolition

On the 25th, Naver, the number one portal in Korea, will abolish the service of’real-time rising search terms’ (real-time examination).

As Naver, the number one portal in Korea, decided to abolish the service of’real-time rapidly rising search terms’ (real-time inspection) service on the 25th, it is noteworthy what changes will occur in the behavior of some media that used to mass-produce articles.

On the 4th, Naver announced on the 4th that the actual inspection service will be terminated on February 25th in line with the change in the big trend that wants to actively consume the information I need in abundance of information. Previously, the portal site Daum removed the actual inspection service in February last year, saying, “Real-time search terms have become the starting point of the phenomenon, not reflecting the results.” As a result, the actual inspection service first introduced by Daum and Naver in 2005 completely disappeared after 16 years.

Until now, real swords have been a representative indicator of what the public is interested in. Those who are curious about what’s happening right now and what articles others are watching, usually click the real sword to read related articles. Some media competitively poured out articles using real swords to induce clicks. These media have been criticized for being turned into a real-black abusing tool as they repeatedly poured out articles of similar content to increase their views.

Volleyball players Jae-young Lee and Lee Da-young reported controversy over school violence. Rather than finding the truth or a fundamental solution of the case, there were overflowing articles reporting unnecessary information one by one as if relaying it. There is even the term’salami press’ after this. Kim Eon-kyung, director of the Munkle Media Human Rights Research Center, said, “If someone reveals, the media will transfer the text as it is, and if you apologize, you apologize, if you get off, you get off, the banner was put down, the broadcast was deleted, and you were disciplined. He criticized that he cut and sold each and every news about this sister, like’salami,’ eating a large ham sliced ​​very thinly.”

Naver actual test chart as of the morning of the 22nd.


As of the morning of the 22nd, Naver’s real sword number 1 is’Seo Shinae’. This is because a member of the girl group'(G)Idle’ member Sujin’s controversial article about school abuse was on the topic from the previous day, and actor Seo Shin-ae posted an article on SNS that suggests that he was also a victim. Media are pouring out related articles. It is mass-producing all kinds of articles, including recaptures of Sujin’s alleged wife of abusiveness, as well as Seo Shin-ae’s remarks 12 years ago. Even the daily newspaper says, “Soojin” follows bad rumors, it’s not a hag… An online article titled “(Full text)” that I have never spoken with Seo Shin-ae was mainly posted on Naver’s own page. Such overflowing articles call for netizens’ clicks, which in turn leads to a vicious cycle that is reflected in the real sword.

Some media, accustomed to this structure, are worried about a decline in number of views after the abolition of the actual test. An online media reporter said, “A significant number of online media are running a real test abusing team. The smaller the medium, the more actively it operates to increase views and receive advertisements. But as the real sword disappears, everyone is worried about how to make up for hits.” He predicted, “Even if the real sword disappears, articles that pursue interests will continue to come out after reading celebrity S&S and YouTube channels, communities with a lot of entertainment and gossip information, or Natepan bulletin boards.”

Even though the number of views declines, many expect the media environment to improve. Another online media reporter said, “When I write more than 70 articles a day as a real test and press release, I don’t have a feeling of self-destruction once or twice. If the real sword disappears, I think there will be more articles competing with quality rather than abusing.” According to the survey results of the media specialized media , 78% of the media workers answered “positive” over the abolition of Naver’s actual test. Media Gotosa editor-in-chief Lee Seong-gyu said, “Small and medium-sized media that used to do trend business with excessive reliance on actual inspections may face difficulties, but media with know-how to identify trends in other ways other than actual inspections will not be affected. It is expected that the media environment will become healthier with the abolition of the actual test.”

By Seo Jeong-min, staff reporter [email protected]


Source: HuffPost South Korea – Athena by www.huffingtonpost.kr.

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