The same Fondi, but in a new package!

REGION – Frondi has won the sympathy of many generations with his long tradition. However, now Fondi creams are packed in new small boxes.

The new campaign behind the Shanavala Concept Store clearly communicates that Frondi is always the same, only the packaging is changing.

The campaign consists of a series of short films and related advertisements intended for traditional and digital channels.

Agency: Shanavala Concept Store
Client: Kraš dd
Production: Central Unit
Director: Hani Domazet
Photographer: Nikola Zelmanović

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Source: PORTAL by

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