The Russian “Lidl” are coming to Greece with very cheap products – different

The Russian “Lidl” are coming to Greece with very cheap products

It took about 12 years when a foreign supermarket chain tried to enter – unsuccessfully – the Greek market (Aldi). Today, the Mere of the Russian chain Svetofor is preparing to land in our country, as part of the wider expansion effort in other markets such as Portugal, USA, France, USA, United Kingdom, etc.

It is the largest discount chain in Russia, with 1,200 stores across the country. Today it already operates far beyond its borders, in Germany, Poland, Romania, Latvia, Lithuania, Estonia, China and other countries.

For the time being, the reactions of market players who are aware of the peculiarities of the food industry, retail and supermarkets in particular, are modest, expecting the latest around this effort.

In the Greek-speaking site that is on the “air” in a prominent position is the phrase “In a little while with you”, while as a comparative advantage the company highlights the fact that it offers consumers all kinds, food and not, at prices of 30 to 80 % lower than market prices.

He also speaks of direct cooperation with producers, young and old, showing a preference for Greek products.

Regarding suppliers, “we offer suppliers automatic payments every week for everything that has been sold during it. The cooperation is transparent and honest. There are no hidden charges or ex-post discounts. The prices mentioned in the supply contract are the prices that the supplier receives in his bank account “, it is typically stated.

As Mere typically mentions addressed to:

-to consumers who want to shop at competitive prices without paying too much for marketing, beautifully designed and decorated shelves and sales areas.

-Price hunters looking for goods at bargain prices and great deals.

Entrepreneurs, owners of small and medium retail stores and HORECA.

In any case, it is already looking for suitable buildings in all cities of Greece with a population of over 25,000 and in densely populated areas.


Source: διαφορετικό by www.diaforetiko.gr.

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