The roar of style: the story behind the LAYOU fashion house

LAYOU’s winter collection consists of lots of models that transmit comfort, oversize cuts and delicate body wraps. The campaign is also very relaxed and effortless. “Winter is my favorite season,” says Shai Sobol Dotan, the designer behind LAYOU, “unfortunately there is not much in the country but I take what I have. The layers, the textures, the colors. “Of pleasant and high-quality fabrics. All the items can be worn separately or combined with a layered look that creates interest and style. Layers are life. The colors are monochromatic with touches of autumn shades.”

LAYOU (Photo: Dimitri Tliansky)

Sobol-Dotan (38), married +2, acquired LAYOU in 2017 from Hila Sharon. “Hila Sharon was founded by Hila Sharon about 10 years ago and named after her grandmother. Her name was Leah and her nickname was Laio. 5 years ago I started working with Hila and after about a year of working together I bought the brand from her and today I own it for 4 years.

When I first got into Lao I felt it was a big challenge. My line is different from that of Halo and I was afraid to express myself, to bring my taste and my point of view. The reactions and comparisons scared me. Did the criticism scare me, will they like, will they not like? It gets better with time and I have developed resilience but to this day every time a collection comes out I have such a tummy tuck. My designs are the items I would like to wear, models that are very characteristic and identified with me which makes it very personal. In a sense, I’m hanging out there on the hanger. “

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LAYOU (Photo: Dimitri Tliansky)LAYOU (Photo: Dimitri Tliansky)

Fashion animal

“Ever since I was a child I wanted to be a fashion designer” she recalls, “as a young girl I sewed clothes for Barbies and when I was growing up I would always dress my girlfriends. I have always loved Israeli design and my closet was full of special items. What do I want to do? I’ve always been around this but not exactly. I studied imagery in the employment bureau’s course but I always knew the technical side of fashion was less suitable for me. I worked a lot in styling and with designers and at 29 I found myself in the textile design department at Shenkar. Israeli designers and that’s how I finally found myself here in Blau, “she openly shares.

The last two years have been very busy for her “I went through corona, pregnancy, childbirth, maternity leave, closures and isolations. It’s not easy. Luckily my amazing sister Noam has been working with me for 3 years and she really held everything here in a crazy way I cracked the equation of being independent and having a family. My business is very important to me, its success and my personal success and my family cell know it and support it. And yet it’s so complex and my family is my life. So if anyone has any ideas I would love to hear “she laughs .

LAYOU (Photo: Dimitri Tliansky)LAYOU (Photo: Dimitri Tliansky)

price range: 100-650 (including sale items). Size range: 36-46

Where to buy: In the flagship store – Shlomo Hamelech 61 Tel Aviv,

On the online site And in select stores across the country

Source: – אופנה by

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