It is possible that you, astute reader with a technological eye, have warned watching some Spanish series what BQ mobile phones appear frequently. Perhaps more often than expected. And definitely, with surprising frequency in series released two years after the company was sold to the Vietnamese Vingroup and the latter liquidated its trademark.
The last series to show a phone of this brand has been ‘30 coins‘(HBO), although it was recorded during 2019, with BQ already off the map. Other series that have also shown models from the old Las Rozas manufacturer were ‘The Paper House‘(Netflix), or more recently,’Missing‘(Prime Video),’Midas favorites‘ (Netflix) o ‘The mess you leave‘ (Netflix). It’s not by chance.
Relations with production companies and telephones without a return ticket
The history of BQ mobiles having a presence in Spanish series began in 2014, after the launch of the Aquaris E line. “We work a lot in contact with production companies”, tells us a former employee of the company who asks to remain anonymous. “It was always a collaboration with no money involved. We had a close relationship with some of the biggest and we were getting series proposals.” The production companies got mobiles to use on the screen, and BQ got some publicity, all without any financial transaction involved.
Another former employee contacted independently corroborates this version and the origin of this relationship with production companies. “There was a group of very talented and eager people who were in charge of raising the BQ brand from scratch, practically. BQ was a rebrand of Chinese mobile phones that it sold at Fnac without its own brand, and outside of Fnac with their own brand but that were not yet something very remarkable. And without many resources, it was necessary to start making the perception change. They achieved it by putting in many hours and kicking events, making contacts … And from there they managed to talk with producers and cultivate the relationship with them without having to spend money on marketing campaigns beyond the famous ad of ‘fuckin’ spaniards‘“.
Something that the former employee points out as a factor that several production companies liked a lot to use their mobile phones on screen was that their terminals either did not have their logo silk-screened on the front, unlike the vast majority of their competition, or they did, but very discreet, even more so in the case of the five-point logo without any letter introduced in 2015.
In the assignments of terminals to production companies, electronics brands usually include clauses that limit the actions that can be carried out with the phone being displayed on the screen to avoid, for example, scenes that may associate the brand with negative values. This is not the case with BQ, something that the former employee believes was also decisive for the good relationship between BQ and production companies to be maintained over time. “No crazy clauses about what can be done with them or if in the end there is a character who has another brand because they have paid for it. We even gave covers.”
The reason why BQ phones continue to appear today in several recently released series is that they didn’t ask for the phones backSo they were left in a closet waiting to be needed again in a later series.
Even after the sale to Vingroup, which led to the early abandonment of BQ-branded phone launches to make way to the Vsmart brand At the beginning of 2019, some production companies continued to contact the company to continue with the same dynamic. The result of this is, for example, the Vsmart mobile with the visible logo that Luis Tosar exhibited in the series ‘Midas favorites’.
So We can expect that we will continue to see new series in the coming months, even years, and BQ or Vsmart phones will continue to appear in them. A casual way of paying tribute to the brand that for years got to put much bigger manufacturers in trouble with its good sales figures in Spain, despite its bitter end.
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