The two major mountain ranges of Korean professional sports, professional baseball and professional football, continue to run fast.
According to the status of the ‘2023 Shinhan Bank SOL KBO League’ spectators tallied by the Korea Baseball Organization (KBO), a total of 2,152,832 people visited the baseball field at the time of 196 professional baseball games.
Compared to the total of 2,165,082 people who played 198 games in 2019, it has risen to the level of popularity before Corona.
The total number of spectators at the end of the 14th round was 863,439, a 24% increase from the 2019 season (697,424 total), just before the corona, indicating that it is receiving great attention from fans.
MetaSurvey, a data-based research company, conducted a survey of 200 men and women in their 10s to 60s from May 11th to May 18th through a new concept survey service, Metabay, about professional sports that are running on the box office road. proceeded
First of all, when asked about ‘how to watch a professional baseball game’, 48.5% chose ‘TV relay broadcast’, followed by ‘Internet real-time relay’, 20% ‘post-game highlight’, 18% ‘direct viewing’, 13.5%.
As for ‘the biggest reason to visit a baseball stadium’, ‘to enjoy the atmosphere of a stadium where people cheer hard’ was the most common at 47%. 31.5% answered ‘To see the performance of the players’, ‘I want to experience the moment of victory with the players’ by 15%, ‘Recommendation from people around me’ 4%, and ‘Because the food at the baseball field is delicious’ was 2.5%.
On the other hand, as for the reason for not visiting the stadium, ‘because it is far from the stadium’ was the highest at 28.8%, followed by ‘because the admission fee is expensive’ 21.1% and ‘because the game is long’ 17.5% ‘because it might not be an interesting match’ 13.3% ‘relaying ‘Because I couldn’t hear’ 12.7% followed by ‘I couldn’t concentrate on the game’ at 6.6%.
In addition, as for the ‘reason for supporting a specific team’, ‘because it is related to the club’s hometown’ ranked first with 31.5%, and ‘because I like the tradition and history of the team’ accounted for 29%, ‘because I am a fan of a particular player’. 16.5% ‘I like the performance of the team I support’ 12.5% ’Others’ 8% ‘I like the team’s fan service’ 2.5%
In addition, 22.5% of the respondents answered that they ‘watch professional baseball games 3-4 times a week’, ‘1-2 times a week’ 18.5%, ‘5-6 times a week’ 18% and ‘every day’ 17.5% appeared as
Compared to this, in terms of ‘how to watch a professional football game’, ‘TV broadcasting’ took the first place with 40.1%, the same as professional baseball, but ‘direct viewing’ was 24.1%, more than 10% higher than baseball. It was followed by ‘post-game highlights’ with 18.7% and ‘internet real-time broadcast’ with 17.1%.
As for ‘the biggest reason to visit a football stadium’, ‘because I can see the players’ matches’ was the highest at 53.8%, and ‘because I wanted to enjoy the atmosphere of the cheering ground’ was slightly lower than professional baseball at 25.6%. Next, ‘I want to experience the moment of victory with the players’ 12.1%, ‘People around me recommended’ 5.5%, ‘Because the food at the stadium is delicious’ 3%.
In addition, ‘because I am a fan of a certain player’ was the highest at 29.9% for ‘the reason I support a certain professional soccer team’. ‘I like the tradition and history of the team’ 22.1% ‘I like the performance of the team I support’ 21.1% ‘Others’ 20% ‘Related to the club’s hometown’ 3.7% ‘I like the fan service’ 3.2% showed a markedly different pattern.
Finally, to the question of ‘How often do you watch professional soccer?’, ‘I tend to watch matches when the time is right’ was the highest at 35.7%, and ‘I only watch soccer during certain seasons such as the World Cup and Olympics’ with 28.6%. . This was followed by 22.6% of ‘looking for most games’ and 13.1% of ‘not watching’.
Meanwhile, Metabay, operated by Metasurvey, is a survey service that allows news content users to respond to related questions naturally embedded in articles. Through keyword matching, differentiated surveys are exposed for each article, and it is characterized by accurate research on user interests.
Reporter Kim Hyun-joo [email protected]
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