Art and fashion don’t go together, do they? But yes! They go hand in hand and coexist in a kind of symbiosis. It is currently evident in the act brand Pumawhich supports Czech artists.
The sports brand Puma supports creators at the local level as well. The Czech representation of the brand, with the aim of supporting the Czech art scene, was created together with a promising artist Jan Bican a limited collection of sweatshirts with the name We station kids 2020 TJBC X PUMA.
Sweatshirts a little different
The PUMA brand has long been committed to supporting up-and-coming artists and designers, bringing new collaborations together. That’s why PUMA teamed up with the young Jan Bican to create a bold hoodie collection. Jan Bican is just here twenty-two-year-old creative, who is not afraid to go to market with leather. Having a painted picture above the sofa at home is boring for him, so he started his own creative concept #TJBC. It transfers drawings and paintings to products along with an endless Bible of stories.
Honzo was inspired by the current situation, which reminded him of animals trapped in a zoo. Unlike animals, society closed completely on its own, and a long social depression gave it time to think about its own existence. My kids from the station 2020 TJBC X PUMA is a limited collection of sweatshirts that reacts to the current situation and enhances the contrasts of our lives thanks to the drawings. The sweatshirt is for everyone who wants to support Czech art and creativity.
*“I am very happy to be associated with such a big brand as PUMA. I am pleased that PUMA supports young creatives not only in the world, but also in the Czech Republic, and I am honored that I can be one of them,*” says author Jan Bican.
“This is exactly the direction that PUMA and I want to follow in the long term. Supporting small artists is a very important part of our communication for us. Honzi’s artwork is very bold, but I like it all the more. “ points out PUMA brand marketing manager Lucie Hložánková.
The My Kids from the 2020 TJBC X PUMA collection features classic PUMA hoodies in black and gray, complete with Jan Bican’s unmistakable punk signature. They are available on the website janbican.cz.
Photo source: Puma
Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
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