The power of color for marketing & brands [infographic]

The red of Coca-Cola, the yellow of McDonalds, the blue of HP, the green-yellow combination of BP…. Colors and brands are inextricably linked. The use of color in a logo or corporate identity of a company is important. A color gives certain associations and has its own meaning. It sends a powerful signal and is an important part of your company’s identity, which distinguishes you from competitors.

The above examples show that with some brands you immediately know which color they use in the house style. They are strong brands, partly due to their consistent visual identity. It creates recognition and evokes certain emotions. The use of color gives a company a certain look and conveys the message. This is often one of the first aspects consumers see of a brand.

Important factor

And that it plays an important role in the purchasing process is shown in the infographic below LuxurySoCalRealty at. They developed this visual to show the power of colors on brands and in marketing. It turns out that the modern consumer takes color into account more than any other factor. Color contributes between 62 and 90 percent to the purchasing decision.

Our brain’s response to color

In addition, each color radiates a different emotion and therefore has a different effect on our brain. The color pink reduces aggression in children by about 45%. And the color blue in the bedroom ensures that 60% of people wake up happier. Orange boosts productivity and when you’re in a green space, your heart rate goes down.

Curious about the power of color for your company and marketing activities? Then scroll down to view the infographic. Click on the image for a larger copy.

The Psychology of Color In Marketing and Branding

Are you a fan of infographics? Then follow the entire Infographic Day series. Bianca van de Ketterij discusses a relevant infographic each time.

Source header image: Bashigo /

Source: Frankwatching by

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