the post covid recovery also involves innovation


ROMA – Digital transformation and sustainability as tools for economic recovery in post-pandemic Italy: it is on these issues that the debate of Doing business in Italy 2021, the conference organized by the LUMSA University and the Alumni Association.

The event is divided into three sessions over two days – Thursday 6 from 10.00 to 12.00 and from 16.00 to 18.00, Friday 7 May from 10.00 to 12.30 – and will be streamed live on the LUMSA YouTube channel in mode open to all.

Now in its fifth edition, Doing business is an important step in the construction of a path that LUMSA of Rome has been pursuing for years to create a network of professionals and companies – from the historic ones of Made in Italy to startups – in constant dialogue with students in their role as professionals of tomorrow.

THE CHANGING SOCIETY– The debate will open with a talk on transformations, imposed or accelerated by the pandemic. Sectors such as the tourism and the proximity trade with two startups and their founders (Valerio Rossi of Monugram e Jacopo Gambuti di Daje), passing through the delicate theme of psychological support in the era of social distancing with Danila De Stefano, CEO of Unobravo. It will then be up to the cinema and the revolution in the sector, also linked to the boom in streaming platforms, with the Head of Strategic and Digital Marketing of Rai Cinema Carlo Rodomonti.

At the end of the first morning of work, the interviews with Adriano Finestauri (Finest Srl) and Francesca Moriani (Var Group) by Andrea Frollà of La Repubblica- Affari & Finanza.

FROM UNIVERSITY TO WORK IN FINTECH– One of the fastest growing sectors in recent years is fintech, which is also growing in terms of hiring and new jobs. The afternoon panel on Thursday 6, with protagonists, is dedicated to innovation applied to the world of finance Francesca Carlesi Molofinance, the leading digital mortgage lender in the UK; Mattia Ciprian of modefinance, the first fintech rating agency in Europe; Matteo Concas ENEL X, leader in offering innovative energy-related services; is Donato Vadruccio by PayDo, the company that promoted Plick, an innovative method for making digital payments.

Immediately after, the interview with investor Paola Bonomo by Luca Gualtieri of Milano Finanza.

BECOME SUSTAINABLE- The second day of work is entirely dedicated to sustainability and the growing importance it plays in the choices of companies, from startups to the historic ones of Made in Italy. To discuss the topic, Flavia La Rocca, founder of the eco-friendly brand that bears her name; Mariangela Lancellotta of legreenhouse, a farm in the name of energy efficiency; Arianna Arienzo Voicemed, an app that allows diagnosis from voice analysis; is Cristiano Scarapucci by Schoolr, an online training startup that pays special attention to students with bes and dsa.

Then touch a Leonardo Mirone (Group Supply Chain Barilla) e Michele Alessi, president of the Buon Lavoro Foundation, who will be interviewed by Mariasilvia Santilli (Tg1 Rai).

In closing, the keynote speech by Ernesto Ciorra, Chief Innovability Officer of ENEL Group.

«Digital transformation and sustainability are now central issues for training. For some years now, at LUMSA University, we have added a series of first and second level master’s degrees to the Degree in Management and Finance on these issues that represent a future that is closer to the times we are living every day ” declares the Rector of LUMSA University Prof. Francesco Bonini “Doing business in Italy is also a further confirmation of our university’s commitment to promoting a culture of sustainability in all sectors”.

“The rich and interesting program of the 2021 edition of Doing Business in Italy is a further confirmation of the role of our university as a study center and cultural institution promoting a debate on central themes of innovation and sustainability in all sectors “ concludes Prof. Filippo Giordano, president of the degree course in Management and Finance.


Source: RSS DiariodelWeb.it Innovazione by www.diariodelweb.it.

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