2020 has been an extremely complex year in the automotive industry, which before suffering the pandemic onslaught I was already dragging a trade war between the United States and China, the first consequences of divorce between UK and EU and a slowdown in China, the world’s largest auto market.
Luxury brands like Lamborghini have weathered the storm and, despite the health and economic crisis, has set a sales record in the second half of the year. Despite a 9% reduction in sales in 2020, the Italian firm already has more than half of 2021 production booked.
USA as main market and six launches in 2020
According to figures from the Sant’Agata Bolognese brand, Lamborghini delivered 7,430 cars worldwide in 2020, which represents a reduction of 9% compared to the previous year.
The brand attributes the decline to stopping production for 70 days in the dire spring of 2020, in compliance with orders from the Italian government.
In addition, in the second semester it has registered record sales figures, which represents the best second semester in the history of the brand in terms of deliveries to customers.
The United States is the most important market for Lamborghini, with 2,224 units, followed by Germany (607), mainland China, Hong Kong and Macao (604), Japan (600), United Kingdom (517) and Italy (347).
And 2021 looks pretty good, as the manufacturer has reported more than half of the production planned for 2021 is already reserved.
And, despite the global health situation, Lamborghini managed to carry out its launch program, with six new models:
- The coupe version of the new Hurricane EVO RWD.
- Huracán EVO RWD Spyder, the convertible version of its rear-wheel drive V10 model.
- Sian Roadster, the first roofless Lamborghini with hybrid technology supported by the brand’s V12 engine.
- SCV12 essence, a hyper-sports circuit produced in a limited edition of 40 units.
- Hurricane STO -Super Trofeo Omologata- inspired by the Huracán Super Trofeo EVO and GT3 EVO competition.
- SC20, a convertible for a track approved for road use, being the first convertible developed by Lamborghini’s motorsport department.
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