In its packaging and in its advertising, a new-batch Swedish brand of vodka, Alcoholic Vodka, places low spotlight on the harmful effects on health of the consumption of this alcoholic beverage.
Vodka may be good in moderate amounts, but doing it in excess can jeopardize the health of those who consume it.
The harmful effects of vodka consumption are those that a new-batch Swedish brand of vodka, Alcoholic Vodka, places precisely under the spotlight in its packaging and in its advertising (so much so that it recommends the consumer not to ingest the liquid packed in their bottles).
“This product is extremely harmful to your health and can cause several serious diseases”, can be read on the Alcoholic Vodka website. «If for any reason you have to drink this product, please drink it responsibly. There are many alternatives to this dangerous drink. Please think twice before ordering, ”emphasizes the vodka brand.
The Alcoholic Vodka bottle is accompanied by an anatomical illustration of a human body with a series of red triangles scattered as a warning (in tune with the texts that warn on the packaging of the way in which alcohol affects, and not precisely for the better, the entrails of those who ingest it).
Alcoholic Vodka is a project of Swedish creative directors Johan Pihl and Magnus Jakobsson, both involved in a plethora of multi-award winning campaigns over the course of the past few years.
More than a phenomenal exercise in reverse psychology (with the aim of making a dangerous product palatable to the consumer), Pihl and Jakobssson’s project actually revolves around the transparency (taken to the extreme) that has become so fashionable in recent times in the advertising industry.
“The idea emerged when we began to discuss which brands would dare to bet 100% on honesty as their only marketing strategy”, Pihl and Jakobsson explain in statements to Muse. “We determined that such a brand did not exist, although some brands occasionally fly the banner of transparency in their campaigns. For this reason we decided to launch our own brand, a brand founded 100% on transparency in everything, from the product to design, through advertising, “they add.
Many vodka brands (most of them actually) invest millions in “hiding the truth”Pihl and Jakobsson lament. “Ours is a project that, anchored in the truth in its hardest aspect, intends to accept any result in relation to the way in which consumers perceive the product,” they assert.
“Starting a product from scratch like we have done is always hard, especially if we talk about a product, it criticizes itself mercilessly”say Pihl and Jakobsson. “There is probably no other spirits brand that wants to commit to such an approach,” they say. They acknowledge in this regard that you frankly have no idea who would actually want to buy your brand of vodka.
“It’s part of the reason we created our brand, not knowing exactly where it would fit, if it’s going to fit anywhere”, they point out. “If no one absolutely wants this product, that’s fine. At least we gave the unfiltered truth a chance in a category where pure honesty is more or less in danger of extinction, “they emphasize.
There is no doubt that Alcoholic Vodka packaging inevitably attracts attention and manages to stand out from the crowd. “We spent a lot of time getting design in the right direction, trying to achieve something that was informative and engaging at the same time,” say Pihl and Jakobsson.
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