The one and only – Norton V4SV presentation – Auto-Motor

When the big Japanese brands started making motorcycles, Norton already had more than 50 years of experience in the two-wheeler market. However, despite the admiration and respect surrounding the machines of the British brand, they went into a serious decline in the 1950s, which could not be stopped in the 60s, mainly because the Japanese invaded the European market.

However, the brand name is so valuable that many people competed to own the Norton, and Stuart Garner did the same, who could not make it a success despite the heavy subsidies he received from the British government. In January 2020, the company was placed under bankruptcy protection, and Garner was sentenced to a suspended prison sentence, as he was unable to account for several pension funds as a trustee. In the meantime, the press was also vocal about the fact that the V4SS superbike, which was presented with great fanfare, was put on the market with such careless assembly quality that it is simply unacceptable. Despite this, the Indian TVS paid £16 million for the company, and then the Donington plant was closed and a modern, world-class factory was built in Solihull – the total value of the investment was £100 million. This is where the new sports machine, the V4SV, rolled out after 18 months of development work.

The V4SV is largely made by hand, and due to previous criticisms, more attention is paid to quality than ever before

Norton’s self-developed, 185 horsepower, 1200 cm3 V4 with a cylinder angle of 72 degrees takes care of the drive, but they can be proud not only of the character block, but also of the frame. Regarding the latter, Norton emphasizes that the manufacturing standards of the aerospace industry were used as a basis. The materials and solutions used also show how special they wanted to create a motorcycle, as not only the wheels, but also the entire frame and the tank built under the seat are made of carbon, as well as the TFT display dashboard to literally show the driver on the racetrack. can display the rear camera image. Norton also emphasizes quality by working with the best-known suppliers in the industry, the brake system comes from Brembo, and the spring elements come from Öhlins.


India’s TVS has built a brand new state-of-the-art factory in Solihull for the Norton brand, managing director Robert Henschel, who has extensive automotive experience, is tasked with setting Norton on a path to success.

However, the dry 193 kg machine has to prove itself among serious opponents, so the designers could not take the electronics package lightly either. In addition to the 3 riding programs, tilt-sensitive traction control and a quick shifter are also used, meaning that everything is in place for those who want a truly special superbike to consider the V4SV. Of course, only if you have 44,000 British pounds, i.e. HUF 20.2 million, for a motorcycle, which is a more attractive base price even compared to the most expensive machines of Ducati and MV Agusta.

The self-developed V4 delivers 185 horsepower to the rear wheel

Source: Autó-Motor by

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