The NFT is the future of the gaming industry, says EA chief Andrew Wilson

In the last call for investors Electronic Arts spoke about the company’s approach to the growing phenomenon of NFT and play-to-ear games, titles that can be made by producing cryptocurrencies. EA chief Andrew Wilson answered the question in Solomon: “I think it is too early for this debate, there is a lot of talk about it. Maybe too much. I think this will be an important part of the future of our industry. But for now, it’s hard to say exactly how it will work. “

Wilson emphasized the collector’s aspect of digital content, as well as the fact that a collection is more valuable to collectors if it has any practical use. In doing so, he comes across cards for the FIFA Ultimate Team, where players collect individual players, which they then use in matches against others. In a broader sense, however, NFTs could also represent cosmetic items, for example in Apex Legends.

“We want to think more digitally and creatively about digital collecting in the future,” concluded Wilson. Needless to say, the Collectors’ drive in the Ultimate Team is already earning Electronic Arts billions of dollars a year.

Ubisoft has also recently come up with plans for its own NFTs, and although this shortcut in notification carefully avoids, describes an identical model. Steam, on the other hand, has already banned the NFT game. The developers of Dead by Daylight also experimented with them, but they did not encounter too positive reactions due to the fact that they promised bonus content, but it was not very clear which owners of NFTs should actually get it.

Some investors see the future in cryptocurrencies and digital collections, but currently the unregulated virtual market is an ideal ground for various frauds or money laundering and does not benefit the environment through increased consumption. Even before the shortage of chips, the sold-out graphics cards were credited to cryptocurrency miners in order to turn cheap electricity into digital money. In player circles, ideas for NFT games have a very mixed response.

Source: Games by

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