The new Zoom solution is reaching out to salespeople

There is increasing pressure on Zoom video conferencing software to deliver more revenue-generating results to its shareholders. Considered one of the big winners of the pandemic, the solution is constantly losing momentum and, while it is still growing, it is slowing down sharply as competition and the return to office work. It is likely that the development of the solutions planned in the business package has also taken a long time, and only now are the tangible results starting to show. This time, the company is in a whole new and emerging field, within sales automation he flashed Zoom IQ for Sales.

During the quarantine period, in addition to various negotiations, sales also moved to video conferencing platforms. Zoom has now come up with a solution that uses artificial intelligence to filter out sales efforts from conversations and evaluate potential customer reactions. So at the same time try to help the sales process and then the management work with the statistics produced. It measures, among other things, how many questions the salesperson has asked and received a response to; or just how long he spoke; how many times you highlighted the next steps. Based on the results of different vendors, it makes comparisons for team leaders.

Media noise is over, this year’s HWSW free starts!

Covid and the election have sounded, we will restart HWSW free! meetup series. By the end of April, we immediately posted 3 occasions!

Media noise is over, this year’s HWSW free starts! Covid and the election have sounded, we will restart HWSW free! meetup series. By the end of April, we immediately posted 3 occasions!

One of the foundations of the solution could be Kites, which was acquired last year and has a real-time translation engine that can instantly transcribe and translate speech. And using natural language processing, the system evaluates opportunities and risks. Zoom IQ uses mood analysis, among other things, the number of times a potential buyer uses positive and negative terms during a discussion, such as the use of filler words to indicate a negative intent to make a purchase.

Zoom IQ for Sales is currently in an external beta, of course in English. Its use in Hungary would be problematic only because a Hungarian bank has recently received a fine of 250 million for using the voice analysis without a legal basis. In terms of Zoom, however, it’s interesting to see what solutions you’re deploying artificial intelligence into, and of course how you’re trying to monetize your video conferencing platform.


Source: HWSW Informatikai Hírmagazin by www.hwsw.hu.

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