the new Paul Smith store on the Berenstraat in Amsterdam

A new store of the British label Paul Smith opened this month on Amsterdam’s Berenstraat, in the heart of the Negen Straatjes. The store replaces the former boutique on Utrechtsestraat, which was recently closed.

The new boutique is located at number eleven, where a Filling Pieces store used to be. Behind the facade, which is largely made of glass, is a bright shop divided into two floors, which are connected by a marble staircase. Clothes for men and women hang both upstairs and downstairs.

The boutique is decorated with mid-century furniture in leather and wood, among other things, and there are various works of art hanging and standing. For example, there is a wall relief by Nigel O’Neil, drawings by Peter Collins and “a selection of abstract oil paintings”, according to a press release from the company.

A witticism has been added here and there: for example, a bronze mouse lies against one of the shop’s plinths.

The marble staircase. Image: Arjan Bronkhorst via Paul Smith
The top floor of the store. Image: Arjan Bronkhorst via Paul Smith
One of the large cabinets in the store. Image: Arjan Bronkhorst via Paul Smith
A bronze banana serves as a handle for one of the doors. Image: Arjan Bronkhorst via Paul Smith
Art behind the counter. Image: Arjan Bronkhorst via Paul Smith
The facade with large glass windows. Image: Arjan Bronkhorst via Paul Smith

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