HMD Global takes the generation Z, fascinated by the retro wave seen on TikTok, seriously: 25 years after the launch of Nokia’s first flip phone in 1998, the new edition of the clamshell mobile announced last year is coming in two new colors, specifically aimed at generation Z.
HMD Global has made available the updated edition of the old iconic Nokia 2660 Flip clamshell mobile phone in pink and green, and its communication is mainly aimed at young people after, according to it, the interest in “dumbmobiles” has increased among the Z and Y generations in recent years. According to the manufacturer, the market share of flip mobiles doubled in 2022 compared to the previous year, and further growth can be expected in 2023. We previously wrote about this phenomenon here.
America’s Generation Z and “millennials” are predicted to boost the dumb phone market by 5% in North America alone over the next five years. According to Lars Silberbauer, Deputy CEO of HMD Global Marketing, the increased interest in classic clamshell mobile phones is visible, which is also due to the fact that users tired of notifications and beeps are increasingly actively trying to maintain a digital detox, or at least set limits for themselves in terms of device use.
Just like the company’s announcement at several points emphasizes: the model can be a great choice for those who want to limit the time they spend in front of the screen and would like to give up the connectedness of the digital world for better mental health.
The Nokia 2660 Flip is essentially a 4G-enabled device with a 2.8-inch primary screen and a 1.77-inch secondary screen, with physical buttons to navigate instead of a touchscreen. A Unisoc T107 processor works inside, and Bluetooth 4.2 and microSD card support are provided. It is powered by a 1450 mAh battery that can be charged via micro-USB.
Source: HWSW Informatikai Hírmagazin by www.hwsw.hu.
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