According to Google, it seems that the new logo of the South Korean manufacturer KIA is problematic. Indeed the number of searches with the mention “KN” explodes!
We remember, the south korean brand presented with great fanfare its new logo in January 2021. This new visual identity was accompanied by a new slogan ” Movement that inspires“, and therefore of this new logo. Written as if by hand, it takes up a fairly dynamic uninterrupted line with modern geometric patterns… It still reads “KIA”, with a stylized letter A without a central bar… or an inverted N for some obviously!
A confusing logo according to Google!
Indeed, according to Google, it seems that the new logo of the South Korean firm poses a problem… Presumably, a certain number of consumers are confused by this new design!
In any case, this is the observation that @Shwinnabegoand twitter user, who did some research through the Google Trends tool. As a reminder, it is a tool that allows you to know the frequency with which a term has been typed in the Google search engine. Users have the ability to view this data by region and language.
According to the author of the tweet, he noticed that Google searches for “KN car” have increased significantly for just over a year…
the new kia logo is so unreadable that at least 30k people a month search for the « KN car » ever since its debut pic.twitter.com/jRj25JoAPp
— Ashwinn (@Shwinnabego) November 17, 2022
A confusion that extends beyond the United States
If we do a quick search using the Google Trends tool, we notice that the confusion is not just in the United States. In other countries, searches with “KN” are also performed. The results show that countries such as the UK, Canada and Australia perform searches such as “KN SUV”, “KN car brand price” and “KN car brand electric”. Many searches even target the acronym “KN”: “What is KN” or “What is KN car brand”, literally meaning “What is the KN brand”. Eventually there would be 30,000 queries each month for “KN car” all the same.
And in France then? After entering “KN car”, we realize that a few queries are searched for every month, such as “kn car filter”, “kn car air filter” or “kn car ev6”.
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So, communication disaster or stroke of genius? Anyway, it also shows that people interested in KIA models are actively looking for them on the web, even if they don’t know what it is!
Source: AutoplusAutoplus by www.autoplus.fr.
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