Hospital Lusíadas Amadora is the new name assumed by Clínica de Stº António following a rebranding process as part of the reorganization plan of the health units of the Lusíadas group in the Greater Lisbon region. The change of identity, which takes place after five decades of life and after six years of activity by the clinic under the group sphere, also represents another step in the standardization of healthcare units around the Lusíadas brand.
“Much more than the name change, the change in the identity of the Clínica de Stº António, now Hospital Lusíadas Amadora, shows Lusíadas Saúde’s commitment to responding to the needs and interests of the population that serves in this unit”, stresses André Pinto, chief executive officer of the healthcare unit, arguing that this move reinforces “its integration in the infrastructure network and specialists of the Lusíadas Saúde group, recognized nationally and internationally for the quality and safety of its care”. “Lisbon in good hands. “Em Mãos Lusíadas” is the claim of the transversal campaign launched by the group to communicate the reorganization of the units in Greater Lisbon.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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