The musical chairs of creative directors in 2021

If there’s one thing for sure in the fashion world, it’s that designers are always switching fashion houses. 2021 was no different from other years in that regard. Have you lost track of who went where? FashionUnited lists it for you.

February – Charles de Vilmorin to Rochas, Pieter Mulier appointed to Alaïa and Zoe Karssen welcomes Erik Frenken

February starts well for 24-year-old Charles de Vilmorin. The rising star in the fashion world is appointed at Rochas as the new creative director. According to CEO Philippe Benacin, the fashion house and the designer have the same foundation, namely guts, elegance, timelessness and originality.

Also the appointment of Pieter Mulier at Alaïa comes early in February. Mulier already earned his stripes with Raf Simons Jil Sander, Christian Dior and Calvin Klein. The SS22 collection is Mulier’s first and was shown last July.

As icing on the cake, fashion brand Zoe Karssen reveals exclusively to FashionUnited at the end of February that Dutch designer Erik Frenken has taken on the task of creative director.

March – Margherita Missoni leaves Missoni M, Nicola Glass leaves Kate Spade

Missoni M undergoes internal restructuring to cope with the pandemic and creative director Margherita Missoni chooses at the company. to leave.

As a result of changes within Kate Spade, departs creative director Nicola Glass. The company is building a new structure for the creative organization. The position of Creative Director will be replaced by Head of Product Design and will be complemented by the new role of Senior Vice President Brand Concept & Strategy.

Image: Felipe Oliveira Baptista, Bertrand Guay / AFP

April – Felipe Oliveira Baptista leaves Kenzo,

Armedangels appoints first creative director and Paul Andrew leaves Salvatore Ferragamo The possible departure of Paul Andrew has been hinted by the media for months, when the redeeming word finally comes in April. The designer leaves Salvatore Ferragamo to pursue other opportunities. The design of the new collections is taken over by the brand’s in-house design team.

After two years at Kenzo Felipe Oliveira Baptista steps up from Kenzo. The former creative director of Lacoste took over the creative leadership of the fashion house in 2019 from designer duo Humberto Leon and Carol Lim.

A special announcement at German brand Armedangels in April. The brand has the first-ever creative director in the brand’s history appointed. Michael Kempe takes the credit.

May – GmbH founders appointed as creative directors at Trussardi, Angela Missoni resigns from Missoni

After Margherita Missoni’s departure from Missoni M earlier this year, her mother is stepping Angela Missoni at Missoni in May. This is also a result of a reorganization within the company. Angela Missoni, however, will remain as Missoni president.

Later in May, Serhat Işık and Benjamin A. Huseby of the Berlin brand GmbH will be appointed as the new creative direction of the Italian brand Trussardi. Işık and Huseby continue action with their own brand. At the time, the designers stated in the press release that they were recruited to rebuild the fashion house. The two are the brand’s first creative directors since Gaia Trussardi’s departure in 2018.

Nigo, image via LVMH Press Office

September – Streetwear guru Nigo appointed to Kenzo, Camille Miceli to Emilio Pucci and Kim Bekker to Isabel Marant

Whereas at the beginning of the year, designers mainly left fashion houses, September is full of announcements from new creative leaders. Surprisingly enough this way Japanese streetwear icon Nigo hired by Kenzo.) He succeeds Felipe Oliveira Baptista who left the fashion house in April.

Camille Miceli is appointed as the new creative director at Emilio Pucci. At that time, the brand new leader did not reveal much about her approach to the brand. She does emphasize that she sees Pucci as a community and a brand with a strong Italian accent.

For the first time in the brand’s history, another designer is appointed as Artistic Director at Isabel Marant. The Dutch Kim Bekker, who previously worked at the fashion house, will take on the task. Marant himself will also remain active with the brand.

November – Daniel Lee leaves Bottega Veneta, to be succeeded by Matthieu Blazy

November is all about leadership at Bottega Veneta. In the month comes the surprising announcement that Daniel Lee immediately stops at the brand. Lee is responsible for revitalizing the fashion house and has seen it appear several times in the list of most wanted brands in recent years. A week after the announced departure, the succession is already revealed. Matthieu Blazy will take over from Lee, but has a big job ahead of it.

December – Guram Gvasalia new creative director Vetements

Fashion brand Vetements has not had an official creative director since Demna Gvasalia left in 2015. Coming in December Guram Gvasalia, brother of Demna, co-founder and CEO of Vetements, he has served as the brand’s creative director from the FW22 collection.

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