For some time now, seeing how empty Bucharest is, we have been seriously wondering if we Romanians will really be saved by vacations. In other words, would it be possible for this post-pandemic appetite to accelerate consumption so much, that we fly over the crises announced by all kinds of fans of the economic apocalypse?! It would be nice, but this scenario seems ultra optimistic. We will see in the fall. Until then, however, let’s take a look at how July was for us, on WeInvent.
Recently, VMLY&R Romania announced his appointment Mihai Titirig as Group Creative Director in the creative department coordinated by Bogdan Teodorescu and Alex Petrescu, Creative Directors. With over 10 years of experience in advertising, Mihai Titirig went from Junior to Senior Copywriter in agencies such as IM SMITE, Draft FCB Romania, MRM // McCann Romania, and in the last 5 years he was part of the Geometry / VMLY&R team. I spoke with Mihai about his career, advice received, the local advertising industry, trends. a interview of Romanita Opreafrom the #perspective series.
Cofeels, the first social cafe in Cluj-Napoca celebrates a year of activity!
“A year ago we opened the first social cafe in Cluj-Napoca. We said then that our mission is simple and clear: to contribute through our passion for specialty coffee to the quality of life of visually impaired people.
Everything is hard before it is easy, and our year has been full of challenges. We admit we didn’t expect this much work behind it, but when we look at the community of cool people we’ve built around us, we’re reminded of what got us this far. We are very happy with the feedback received from those who have crossed our threshold and show their enthusiasm in more than 200 5-star reviews! Lucian ButnaruFounder of Cofeels, who, out of his passion for specialty coffee, managed, together with his team, to create a special space for people, with taste and desire to talk. Cofeels it’s the place to visit whether you want to be productive in a quiet setting or when you need a sweet treat.
Is it about the hand of the Adams family and no one informed us? Does the green tattoo trickling down the veins mean something? Or will it be the hand of the farmer who harvested the hops used in the production of the new Heineken Silver beer? More about the hand coming out of the asphalt in the center of Bucharest, with a can of beer in hand, in one article signed by Marian Costache.
Evonomix, a Romanian company specialized in digital marketing strategy, eCommerce and creation of interactive products and services, has proven in recent years that it can impress both in Romania and on international markets. The company’s mission is to generate a positive and effective change, taking advantage of the opportunities created by social, mobile and cloud networks.
I talked to Denisa Stancu, Design Team Lead, about the department she leads, what she aims for, trends, openness to clients, as well as about her career and what propelled her to this important position. a interview of Romanita Opreadin seria #reinventyourself #reinventyourbusiness.
The Alternative School is organizing over the summer #TalentBet, a career accelerator for young creatives and strategists, from agencies and clients. Benefits? A broader perspective on the future of creativity, more articulated portfolios, professional career guidance, delightful culinary experiences, the chance to qualify for international competitions and a context where creatives from different backgrounds discover new people. Enrollment is based on the portfolio at [email protected] . Participation in the program costs 250 E+vat for a team or 150 E+vat individually.
GRF+ (formerly Graffiti PR), one of the most important public relations agencies in Romania, is the new strategic partner in the area of sponsorship & media partnerships of the Sports Festival and Transylvania Open. I exclusively learned more information about the partnership, but also about the agency’s specialized department, from Victor VoicuConsultant Sports & Sponsorship Unit GRF+. Un interview of Romanita Opreadin seria #reinventyourself #reinventyourbusiness.
On the first day of the second half of the year, the news of a merger between two of the biggest players on the global research market, GfK and Nielsen IQ, took the interested viewers of the field by surprise. I wrote only partially, because both global market research agencies are each owned by an investment fund. a article of opinion, signed by Caesar Baciu.
Source: IQads by www.iqads.ro.
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