WORLD – 2020 was a challenging year, but also a year in which TikTok became the most popular social network globally. And brands began to slowly “move” to TikTok. Some of them were very creative, inspiring and different.
Whether they are driving trends, connecting communities or raising awareness of various initiatives, TikTok was flooded with unique global brand campaigns last year.
At TikTok, brands have a platform for creating content that is fun at the same time, but also in line with who they are and what they stand for. In 2020, we saw publishers, sports leagues and teams, non-profit organizations, global brands…, shaping the culture on the platform and engaging the TikTok community on a daily basis, organically generating millions of video views.
On the occasion of a successful year, TikTok published a list of the most successful and inspiring brands – users of this social network.
More information is available on the site TikToka, and on the infographic below.
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