The most important video marketing trends for 2023.

Considering the situation in the digital world, it’s probably enough to say: make videos, as many videos as possible, and then finish the text.

However, as we are used to, even around the simplest thing in the world, a certain philosophy had to be developed: what kind of video is a good video, what kind of video brings the desired results, what kind of video becomes a viral video?

I will talk about all this at the TikTok Business Hub on March 22 and April 18 (you can still sign up for the second appointment here), but until then, let’s touch on the most important things.

Why the video?

You must be aware of how popular TikTok has become. Because of its rise, Instagram Reels and YouTube Shorts happened, not to mention what else, but at the end of the day, the name of the social network or the name of the platform where the content is placed is not important. The point is in the content itself.

Video, especially in short form, dynamic and interesting, is easy to watch and the audience is happy to interact with it. At a time when we want to get information quickly, almost immediately, and simply, short videos are the perfect way to address your target group. You get bonus points if your video evokes positive emotions that viewers will want to share with others.

By the way, did you know that the video is in the first place of the most shared content on social networks?

By sharing the content further, both likes and comments, as well as views, increase, which at the end of the day leads you to great results and that completely organically. Add to all this the ability to share the same video on TikTok, Instagram and YouTube… The calculation at the end of the day is more than clear!

Foto: Unsplash

Considering the currently most popular video platforms, i.e. the already mentioned social networks, it is important to point out that the video should be in a vertical format, and here it is not just a matter of aesthetics. Research has shown that vertically oriented videos have more views than 1:1 format, which in turn has more views than landscape videos.

So, when it comes to video content for social networks, always shoot vertically and be aware of safe zones. This is just a small detail, but a detail that shows you know what you’re doing.

What can you record?

In addition to entertaining content that will probably cause the most reactions (because who doesn’t like to have a good laugh), informative, educational videos, as well as videos in which your audience can be found (personal story, sketch) will be equally effective.

Finally, consider incorporating live video into your communication from time to time. It can be a Q&A form, product presentation or testing, BTS moments, anything that will reveal more about you and your business to your audience, which will be spontaneous and personalized and at the same time suitable for interaction. People like to see real people.

You will find out more about the “little secrets of great masters” when it comes to creating video content on the TikTok business hub. Don’t miss it – see you!

For the Marketing network, the text was written by: Nikola Jagodić, Digital BDM, Smartpoint Adria

Source: Marketing Mreža by

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