The most important SS24 trends in swimwear, lingerie and sportswear

Dutch trendwatcher David Shah took part in Mare di Moda to present his predictions for spring-summer 2024.

Shah developed a comprehensive analysis of society and its influence on consumer tastes and market demands. His unique style of trend forecasting makes him a pioneer in the industry. FashionUnited summarizes a top five trends for SS24 for you.

David Shah during the SS24 trends presentation at Mare di Moda, courtesy of the organization

Escape the real world

Materials are increasingly shown in surrealistic forms. This is due to the increasingly popular digital universe – aka the wonder world where designers give free rein to their imagination. It creates real 3D reliefs, intricate folds and pleats through the application of twisted dimensional reliefs, stacks and fillings.

“Escapist” image, SS24 trends by David Shah, courtesy of Mare di Moda

The colors of the SS24 season are colors that are meant to shine on a screen. Red, green and blue are not mixed together, but are used as monochromes, the effect of which is clearly emphasized by the application of decorations such as glitter and ‘furry’ effects.

This creates patterns with virtual, even imaginary patterns that challenge the perception of the viewer and try to arouse an emotion. Prints and textures inspired by the undiscovered bottom of the sea and its flora also find their place in this trend.

As for the silhouettes, the shapes are sensual and sexy, but at the same time they are also heavily influenced by the ‘skins’ used as virtual outfits in video games. This can be deduced from the transparent materials and a genius, sculptural technique that is almost artistic.

The importance of doing something for the planet

Social concerns about the environment are reflected in the increasing consumer demand for sustainable choices. Consumers want to continue to consume without harming the environment.

“Transcendent” image, SS24 trends by David Shah, courtesy of Mare di Moda

This question became a trend. The ‘natural’ palette consists of calm, organic tones such as earth, clay, acru, browns, sand, stone and muted and soft neutrals that contrast with black and indigo. That contrast suggests a supernatural, extraterrestrial origin.

When it comes to fabrics, the word ‘sustainable’ is repeated over and over in the search for properly recycled materials. As a result, the most essential textile products play the leading role in this trend. Take, for example, pure, plain specimens, or the rough and grainy reliefs created by taking organic textiles and biotech products as they are and trying to find their beauty in repair and reuse.

Daytime casual

Another less thoughtful way to tackle climate change is through environmental activism. Consumers know that the clothes they wear in their daily lives are a means of communication.

“Wishful” image, SS24 trends by David Shah, courtesy of Mare di Moda

This fiery palette is inspired by the warm and energetic tones of sun and sea used in designs that make no distinction between bodywear, swimwear and casual wear. Fabrics are usually light and seamless to keep the clothes practical. But by combining soft, velvet details with an elastic, sporty terry cloth, a sexy look is born.

The shapes are inspired by sportswear and streetwear, which in combination with the application of technology manages to give shape to useful objects such as climbing ropes, buckles, belts…

The value of craftsmanship

In line with the trend to value nature, there is an increasing focus on acknowledging the role of craftsmanship. Craftsmanship is also sometimes described as a way of giving clothes a new life, embracing the unique.

“Makeshift” image, SS24 trends by David Shah, courtesy of Mare di Moda

The most characteristic color is ecru. It typifies recycled material, but also the natural shade that becomes softer and whiter through use and washing. The prints have in most cases been replaced by handmade paintings.

As far as the fabrics are concerned, the impact on the environment is more taken into account than the quality of the fabric. The items made from these fabrics are often made using techniques such as crochet, knitting or macramé. It creates a sexy, fun and even festive look.

Sexy, feminist and powerful

Trends are not averse to a bit of feminism, sexyness or a romantic look, but also not averse to self-love, beauty and health that is closely linked to body positivity.

“Sisterhood” image, SS24 trends by David Shah, courtesy of Mare di Moda

This is presented in a super romantic, emotional and sensitive palette full of sugary, artificial-looking pastels, as well as black and pearly tones.

In terms of fabrics, silk and taffeta dominate, but also velvet or lavish lace. Because opulence is the key to dramatic effect.

Lingerie is no longer only linked to intimacy, but can be seen in the form of beautiful, lace corsets with gently cut bras. It makes them smooth and comfortable which is one of the biggest questions when it comes to lingerie these days.

This article originally appeared on FashionUnited/ES. Translation by Sylvana Lijbaart.

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