The most important image formats for social media in 2022

Would you like to always deliver the right social media content this year too? With our cheat sheet you can keep track of image formats.

First of all: You can find all image formats in the overview bundled again at the end of the article.

Can you list all the relevant social media platforms? Do you know which content is best received where? And could you list the different image formats for the respective pages if you were to be woken up in deep sleep? No? You don’t even have to. Because we at have created a cheat sheet for you so that you always have a full overview of the current image sizes on social media.


According to anonymous employees, two billion users are active on Instagram every month. And not without reason: The photo sharing app offers various in-app features to exchange and track other users as well as to provide content for other users. In order to continue to perform in the hustle and bustle of the new Facebook entry, a small cheat sheet follows.

  • Profile picture: 320 x 320 px
  • Stories: 1.080 x 1.920 px
  • Standardbild: 1.080 x 1.080 px
  • Standard Carousel: 1,080 x 1,080 px
  • Portraitbild: 1.080 x 1.350 px
  • Portrait Carousel: 1,080 x 1,350 px
  • Landscape image: 1,080 x 566 px
  • Landscape Carousel: 1,080 x 566 px
Image formats Instagram


The blue mega-corporation grew 35 percent in the third quarter of 2021. By buying Instagram and WhatsApp, the three digital giants are networked with one another. Regardless of this, Facebook is also one of the most widely used messaging applications. 1.93 billion people are active on Facebook every day and 2.91 billion a month. You need these image sizes for the platform:

  • Profile picture: 360x 360 px
  • Cover: 820 x 312 px
  • Stories: 1.080 x 1.920 px
  • Split image: 1,200 x 630 px
  • Shared image via link: 1,200 x 628 px
  • Carousel: 1,200 x 21.00 px
  • Eventbild: 1.920 x 1.080 px
Image formats Facebook


In the fall of 2021, Twitter had 211 million daily active users. Both presidents and mere mortals can share their thoughts in telegram-like short messages and exchange ideas with one another in topic-specific threads. Here are all the image formats of the social network:

  • Profile picture: 400 x 400 px
  • Header: 1.500 x 500 px
  • In-Stream-Bild: 1.200 x 675 px
Image formats Twitter


Every month (as of October 2021) more than a billion users use TikTok. In short videos in portrait format it says: Film off, sound on. Once misunderstood as a teenage platform under the name, TikTok is now setting completely new standards in sound marketing – and with great success. The formats are just as easy as the app itself.

  • Profile picture: 200 x 200 px
  • Video: 1.080 x 1.920 px
Image format TikTok


As a professional networking space for private individuals and companies, LinkedIn offers all functions that advance your career. Both jobs and potential contacts will be presented to you. The business network can be classified as Facebook for work. You can see how you use the site optimally using the example of the ten most successful users. To under the 790 million users worldwide To shine, you will learn here how to fit into the picture. Because security in dealing with social media is definitely a strength that your future manager could impress.

  • Profile picture: 400 x 400 px
  • Header: 1.584 x 396 px
  • Company profile: 300 x 300 px
  • Firmen-Header: 1.128 x 191 px
  • Image via shared link: 1,200 x 627 px
Image formats LinkedIn


After expanding its e-commerce features in Q4 2021, Pinterest boomed. In the meantime, 459 million users with addictive potential have been inspired on the creative platform. You can pin and organize images in mood boards – almost like a digital vision board. In order to bring the maximum aesthetics to your profile, here are the currently common dimensions.

  • Profile picture: 165 x 165 px
  • Standard-Pin: 1.000 x 1.500 px
  • Cover: 1.440 x 810 px
  • Square-Pin: 1.000 x 1.000 px
  • Long-Pin: 1.000 x 2.100 px
  • Story-Pin: 1.080 x 1.920 px
Image formats Pinterest


The video and streaming platform YouTube has two billion monthly active users. Probably the largest platform for mostly landscape-format videos, “shorts”, i.e. short videos similar to TikTok, can now be found on YouTube. This mainly includes uploads of films, music and private content. In order not to lag behind these formats in professionalism, you can find the most important image sizes for 2022 here.

  • Profile picture: 800 x 800 px
  • Kanal-Cover: 2.560 x 1.440 px
  • Video: 1.920 x 1.080 px
Image formats YouTube

Have you memorized all formats? No problem if not, just save this article or like it on LinkedIn or Instagram.

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