The most beautiful Christmas is when we are together

REGION – Communication campaigns are similar to gifts. They should be nicely wrapped (obligatory with a bow), and when we open them and show them to the audience, they should surprise and delight like real gifts. The campaign of the ZOO agency is also a holiday, which means that the ladder is being raised a little more, so that they can skip it next year.

The Most Beautiful Christmas campaign is when we celebrated all those little moments related to the holidays together. All that fuss and confusion, chasing and stress. All those situations in which everyone can recognize themselves. At the same time, it celebrates the specifically Croatian way of celebrating Christmas, the one of which Konzum is an indispensable part.

Namely, Konzum is primarily a food provider, but also a place where we will buy gifts, wrapping papers, pine trees, decorations and other holiday supplies. Therefore, the paths of our target group during the holidays lead every day through Konzum’s stores, whether it is the purchase of ingredients that will end up on the holiday table, whether it is the purchase of home decorations or gifts. They built the campaign around a collage TV spot in which, as in some recited to-do list, we list all the things we have to do to make Christmas Christmas. The culmination of all our work, running, slicing, baking and cooking, happens, of course, when the family gathers around the table, because it is in the gathering that the real value of the holiday is.

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Source: PORTAL by

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