Four jobs, six nominations. This is the first assessment of national participation in this year’s edition of the Cannes Lions festival, after the first shortlists were known over the weekend. the festival officially starts this Monday, in exclusively digital format and after a year of interregnum forced by the pandemic context, with a total of 29,074 jobs in the lion race, registered by agencies in 89 markets.
In the spotlight, with two nominations each, come the projects Estreia-te and Estende a Renda. The first, developed by the in-house creative unit of The Walt Disney Company Portugal for Fox channels and already awarded in several national festivals, reaches the shortlist in two categories, entering the race between the finalists of Outdoor and Print & Publishing. Also in the Outdoor category, with double nomination, there is the project created by Nossa for Minipreço, in an initiative that joined the supermarket chain to the Alfama Heritage and Population Association in supporting residents to fight gentrification in the Lisbon neighborhood.
Also in the Print & Publishing category, Havas Lisboa and the Girls of the Ball are also going to play, looking to dodge the competition with The Day-After-Women’s Day Newspappers, a project that occupied the covers of the three Portuguese sports dailies during the day- after Women’s Day to embody the #ElasTambémJogam initiative and draw attention to the difference in exposure given to men and women in sport.
Hoping to hit the price of a lion to appear in the final showcase of the best works in the Media category are the duo João Ribeiro and Miguel Durão, aka Stream & Tough Guy. Press Certo, which took João Ribeiro to the competition presented by Fernando Mendes on RTP, was a self-promotional action created by the duo to mark the launch of the new agency.
In addition to Print & Publising, Outdoor and Media, between this Friday and Sunday the shortlists of Design, Titanium, Innovation, Glass: The Lion for Change, Health & Wellness and Pharma were also released, with no national works among the finalists in these categories.
The festival starts this Monday, running, in exclusively digital format, until Friday. On this first day of Cannes Lions, the winners in the categories of Health & Wellness, Pharma, Design, Print & Publishing and Outdoor will be known, the last two with national works among the finalists. The winners of the Media category, where there is also a Portuguese project in the race, will be announced this Tuesday.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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