the life of an entrepreneur is lonely and hard

Fashion designer Kriss Soonik-Käärmann.Photo: Andras Kralla/Business Day

As an entrepreneur, you often find yourself in a situation where you have no way back and have to make unpleasant decisions on your own, laundry designer and manufacturer Kriss Soonik-Käärmann said on the Äripää radio show “Edukad vaynes”.

“The life of an entrepreneur is quite lonely. You gather super people and a good team around you and do everything to make the business progress, but in the end you make all your own decisions,” shared Soonik-Käärmann.

Käärmann-Soonik said that as an introverted entrepreneur, the most difficult thing for him is to tear himself out of his cocoon to talk about his brand. “I think a lot of entrepreneurs would rather sit in the corner of the office and think about their thoughts,” he shared, adding, “I’m not as extroverted as I might think either.”

In addition, Soonik-Käärmann talked about how he managed to get his foot in the door in British laundry production and then create his own brand. In addition, he said that the corona years have been rather a good time in laundry production, although the companies Kinoos Invest and CraftCats were in losses last year. He also shared why he has not invested in shares or real estate as an entrepreneur.

Likewise, an entrepreneur living in London talked about how she has managed to reconcile work and family life and not feel guilty because she cannot be a perfect housewife. In addition to everything, she talked about how the investigation initiated against her husband and the founder of TransferWise, Kristo Käärmann, affected her.

Source: by

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