The leading Russian streaming platform START is arriving in Serbia

The leading Russian streaming platform START is arriving in Serbia

START, an international streaming platform that enables top films and series of Russian production, is now available in Serbia, Montenegro and Bosnia and Herzegovina. The fastest growing streaming service in Russia (according to data obtained from independent analytical agencies Telecom Daily and TMT Consulting), START, is pleased to announce the initial phase of launching a platform adapted to the Serbian market, as well as the first wave of exclusive content with Serbian and English subtitles available to viewers.

START has its own production studio that has produced more than 50 original projects in the last four years, including a wide range of films, series, documentaries and family shows. The main focus is on high-quality series and films of the best creators and artists working in the Russian film industry. Over 80 top projects have been implemented in various stages of production, including “Challenge” – the first film made in space, by Klim Shipenko, who has just returned from the International Space Station. The project is a co-production of START together with Roscosmos, Channel One and Yellow, Black and White.

The success of the platform is further emphasized by the fact that the producers of the START platform are behind achievements such as “Son of the Rich Man”, the highest-grossing Russian film of all time, and only “Avatar” earned more (44.2 million euros) at Russian box offices. In addition, START released the original sci-fi hit film “Better Than Us”, the first Russian project to secure Netflix Original status. The list of projects also includes the series “Sponsors”, the first Russian Amazon Prime Original, which achieved exceptional success exclusively in digital form (without TV distribution), while the series “Sherlock: Russian Chronicles” was published on the Japanese AXN Mystery channel after its premiere on the START platform. , after which the international distributor ZDF Enterprises sold the rights to the Salto streaming service series and the M6 ​​channel. START wants to make the entire streaming service as popular as these projects.

In addition to offering premium projects that are recognized worldwide, START also cares about the satisfaction of users of the application: according to the independent analytical agency TelecomDaily, 9 out of 10 subscribers are satisfied with the START streaming service, which puts it one step ahead of Netflix and Apple TV + in Russia.

“START is an international streaming service with 40% of subscribers outside Russia. Now we are proud to announce the launch of services in Serbia, Montenegro, Bosnia and Herzegovina. These territories are the first step in our global expansion. The main goals of START are to share our stories with the audience in the region and to become one of the key VOD players in Eastern and Central Europe. We are already in the final phase of the cooperation agreement with some of our partners in Serbia, “he said Aleksandar Dvoinišnikov, Director for Strategic Partnerships at START.

START has already talked to many key telecommunications and media companies in the region and has received extremely positive reactions, which has shown that there is a great demand for such content.

“We also plan to produce and premiere original local content. There will be more and more Serbian films and series, as well as the best Russian projects. START has already co-produced the comedy “Hotel Belgrade” together with the Archangel Studio of Miloš Biković. We are very interested in co-production and the purchase of the best local projects that will have international potential, “adds Dvoinishnikov.

In the initial phase of the launch of the platform in the region, START offers top original series: sports comedy “Fitness”, achievements such as “Lapsi”, “Zone of discomfort”, sports drama “Out of the game”, documentary mini-series about abuse “Enough!” , a mini-series based on a top hit drama – “Text. Reality. ” The offer will include other hit series, as well as a top selection of films, and many series and films will be added in November.

Part of the top selection of films will be the comedy about friendship “Kaha’s head and beard”, then “What do men talk about”, “Return”, “Super Beavers”, “Super Beavers”. “People’s Avengers”, “Debt Collector”, “Factory”, “What else do men talk about”, “Exile”, “Election Day”, “Radio Day”, “Great Poetry”, “Young Wine”, “Sober Driver”, “Conquest of Siberia”, “Text”, “Walk, Vasya”, “Grooms”, “Breakfast at Dad’s”, “Wonderland”, “Without borders”, “Everything and now”, “This is happening to me”, “Two ”And“ Lucky Case ”.

The November premieres will include a top original drama about Moscow’s elite world of money, sex and power with over 65 million views on the START platform – “Sponsors”, a new vampire drama “Vampires from the Interior”, the award-winning drama “Storm”, and an adventure series about friendship “Head” and Kaha’s beard. Marriage.

In addition, in November, the second seasons of the series “Short 2”, “Kitchen 2”, “Fitness 2”, “Family War 2”, “Newbie 2” will be on the platform. Subscribers from the serial program will also have at their disposal the crime drama “In the Cage”, the comedy “Ivanovi Ivanovi”, the drama about two former lovers of writers and screenwriters they are working on – “Velika sekunda”, the historical drama “Krvava vlastelinka”, as well as films “Warming”, “Son instead of father”, “Garden Ring”, and the famous franchise – “Kitchen in Paris”.

From November, the original START projects will be premiered globally at the same time in Serbian, Russian and English, starting with a series that presents a mix of drama and comedy Quartet I (from the creators of the comedies “Election Day”, “Radio Day”, “What Men Talk About”). “, What are men still talking about?” By the end of 2021, two more original works will be premiered, a new comedy about three women who inherit a rural car service after their father’s death – “Sisters”, as well as the series “KrisTina” about an infantile girl Chris who lives a boring life and one day meets the perfect version. myself – Tina. These projects will be premiered in other languages ​​at the same time.

Offering original premium content in one subscription for € 4.99 without additional payments and advertisements on a monthly basis, START also offers a 7-day free trial.

The platform will be available in a web version (, on Android and Apple smartphones and tablets, Samsung and LG smart TVs, and by the end of 2021 on Android TV.

About the START platform

START is an international streaming service with the contents of Russian film production, which is available worldwide. The service is part of the START company, which also includes the START studio, the distribution department – the company All Media and the talent agency StarTalent. According to reports by Telecom Daily and TMT Consulting, for two years in a row 2019/2020 START shows the fastest growth among Russian streaming services.

START is a leader in creating premium content on the VOD market in Russia and the CIS with over 1.8 million subscribers worldwide. START The originals have already been recognized worldwide: “257 Reasons to Live” (2020 Canneseries Award for Best Performance, 2020 finalist Rose D’Or), “Container” (MIPDrama 2021, Série Series 2021), “Sponsors” (Amazon Presclusives, Walter Presents, CJE & M), Sherlock: Russian Chronicles (ZDF Enterprises). Another original sci-fi hit by START “Better Than Us” after its premiere on the START platform became the first Russian production to be dubbed in more than 20 languages ​​and to secure Netflix Original status worldwide. Some of the series are currently being sold as formats for local adaptation abroad.

START was founded in 2017 by producers of Yellow, Black and White, a leading film studio in the production of cinema hits and a wide range of entertainment films. Yellow, Black and White produced “Son of the Rich”, the highest-grossing Russian film of all time, and “Avatar” alone earned more (3.6 billion Russian rubles) at the Russian box office. Yellow, Black and White is the only Disney co-production partner in the CIS.

Source: BIZLife

Photo: Promo

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