The largest eco-friendly tourism survey in the world with surprising findings

Tourism around the world has taken an important turn in recent years, according to which more and more Israelis prefer to travel while preserving the environment and the beauty of nature. Tourism giant Conducted the most comprehensive study to date on the subject of eco-friendly tourism, highlighting the growing desire of travelers to independently and consciously choose options that consider the environment during the entire vacation experience.

According to the study conducted:

  • 45% of Israeli travelers claim that reports of climate change have influenced them to choose to travel in a more environmentally friendly way
  • 32% of Israeli travelers say they chose to travel during off-peak periods to avoid overcrowding
  • 13% of Israeli travelers say they chose to travel to a destination closer to home to reduce their carbon footprint
  • 14% of Israelis say they are ashamed to fly because of the impact of flights on the environment.
  • 32% of Israelis feel that it is impossible to find environmentally friendly alternatives in popular tourist destinations.
  • More than 100,000 accommodations worldwide are recognized today as eco-friendly thanks to their environmental efforts, with the ‘Eco-Friendly Tourism’ label on

With insights gathered from over 30,000 hikers and hikers from 32 countries and territories, in the study, respondents showed that the way their hike affects the environment is of paramount importance to them. 67% of Israeli travelers and 71% of travelers around the world claimed that they want to travel in a more environmentally friendly way during the next 12 months – an increase of 84% among Israeli travelers, compared to what was published in the company’s data in 2021.

70% of Israeli travelers, along with 81% of global travelers, confirm that the issue of eco-friendly tourism is important to them, and half of all respondents to the survey (50%) and slightly less among Israeli travelers (45%) stated that the new reports on climate change influenced them to choose more eco-friendly . 14% of Israeli travelers, and more than a third (35%) of travelers around the world claimed that the efforts made by accommodation and travel providers for the environment, are for them a major factor in choosing a accommodation or travel travel provider. In fact, 63% of Israeli travelers and 70% of travelers around the world say they are more likely to choose an eco-friendly accommodation – whether they were looking for such a place in the first place or whether it happened their way unplanned.

Search for eco-friendly accommodations
Awareness of eco-friendly accommodations is increasing, as is their practical presence on the ground. 25% of Israeli travelers confirm that they have been exposed to an environmentally friendly accommodation at one or another travel site during the past year, a lower percentage compared to global travelers, 40% of whom testified as such. Moreover, 18% of Israeli travelers and 38% of global travelers state that they are actively seeking information about the measures taken in the accommodation for the benefit of the environment before making a reservation.

An even more encouraging finding concerns 33% of Israeli travelers and 46% of travelers around the world who claimed to have stayed at an eco-friendly accommodation during the past year. Among those who have stayed at an eco-friendly accommodation in the last 12 months, the reasons for choosing vary:

  • 35% of Israeli travelers (41% of global travelers) said they chose such a place to help reduce their negative impact on the environment.
  • 40% of Israeli travelers ((33%) of global travelers) wanted to experience a more local experience in the area where they stayed.
  • 23% of Israeli travelers (31% of global travelers) believe that eco-friendly accommodations treat the community better.

While 70% of Israeli travelers and 78% of travelers around the world plan to stay in an eco-friendly accommodation at least once in the coming year, there is still quite a bit to do to make eco-friendly tourism options available and easier to locate for everyone. Of those who have not stayed in eco-friendly accommodations over the past year, 48% of Israeli travelers (31% global travelers) testified that they did not even know there were such places.

Although this is a 37% decrease (5% among global travelers) from 2021, which indicates that awareness is rising, but still over a third of 35% of Israeli travelers (29% of global travelers) said they also do not know how to find these accommodations. 68% of Israeli travelers (56% of global travelers) admit that they do not proactively check what efforts a accommodation invests in the environment before they book, but that if the information is accessible, they will address it. This figure further emphasizes the importance of making information regarding environmentally friendly activities transparent and understandable to a wide audience of passengers.

Bet on comfort and think about nature (Photo:

Alternative goals and times
There is agreement among travelers about the desire to avoid overcrowded and touristy destinations. A third of Israeli and global travelers (32% and 33% respectively) say they chose to travel during the off-peak period, and about 21% of Israeli travelers and 27% of world travelers chose to travel to a less popular destination over the past 12 months to avoid overcrowding.

Regarding planning future vacations, 36% of Israeli travelers and about 40% of global travelers said they would be willing to go on vacation only during the off-peak season to avoid overcrowding, and 36% of Israeli travelers (64% of global travelers) said they would avoid popular attractions and destinations To ensure a more uniform distribution of the impact and benefits of their visit. 26% of Israeli travelers and 31% of global travelers will even be willing to choose an alternative to their favorite destination, to avoid overcrowding.

In contrast, 37% of travelers in Israel and 42% of travelers around the world have difficulty finding attractive destinations that are less crowded, and 32% of travelers in Israel and 34% of travelers around the world feel that it is impossible to find eco-friendly alternatives in popular cities or destinations. This information points to the opportunity for travel and tour platforms to work with accommodation providers in popular destinations, to help them advance in the eco-friendly process, highlight more such options and also help customers discover alternative times and places for trips and vacations, without compromising the experience.

Connection to local culture and communities
46% of Israeli travelers and 59% of global travelers say they want to leave the places they have visited, when they are in better shape than they were when they got there. Two-thirds of travelers (66% among Israelis and global) want to go through an experience that characterizes the local culture during their stay. In fact, close to a quarter of Israeli and global travelers (24% and 27% respectively) say that even before the trip they learned about the local culture and traditions at the destination they reached, and about 22% of Israeli travelers and 25% of global travelers testified that they would be willing to pay more for activities To ensure they give something back to the communities they visit.

Despite the desire to give back and connect with the local community during world trips, 34% of travelers around the globe say they do not know how or where to find the activities or tours that ensure a positive impact and giving to the local community and when talking about Israeli travelers – the percentage is even higher at 39%.

A turning point in the field of transportation
Hikers around the world are aware of the distance from the destination, how to get there and how they get around when they get there. 13% of Israeli travelers and almost a quarter (23%) of travelers around the world say they choose to travel to a destination closer to home, in order to reduce their carbon footprint. A quarter of Israeli travelers (26%) and more than a fifth of global travelers (22%) state that they have examined options for public transportation and / or bicycle rental at the destination they have chosen to travel to. One-fifth of travelers around the world and slightly more than Israelis (22%) also chose to travel by train instead of by car over longer distances, and 14% of Israeli travelers and 30% of global travelers say they are ashamed to fly because of the impact of flights on the environment.

When it comes to booking public transportation tickets during a trip, 40% of travelers around the world are actively looking for information on more environmental options. The percentage is lower when it comes to Israeli travelers, with 19% of travelers testifying so. While 64% of Israeli travelers and 54% of global travelers say that they do not proactively seek environmentally friendly transportation options, they still indicate that this is a factor that affects the way they make their reservations, as well as their satisfaction with the service.

For example, although 37% of Israeli travelers and 31% of global travelers say that environmental activities do not play a major role in their transportation choices, they report that such actions may ultimately affect their final choice. About a third of Israeli travelers (33%) and 23% of global travelers say that sustainability is not a consideration in choosing their means of transportation – but at the same time they do feel better when they know that the means of transportation they have ordered are more environmentally friendly. All of these make it possible to create new opportunities to increase awareness of eco-friendly options throughout the entire travel experience.

Continue on a journey towards more environmentally friendly tourism
Over 100,000 accommodations around the world are being recognized on the site for their sustainability efforts through the ‘Eco-Friendly Tourism’ label on the site. The company has also expanded the number of approvals it honors given by third parties, which give accommodations the right to receive the label automatically. Now, in addition to the accommodations on the site that have already been officially approved by the World Council for Sustainable Tourism (GSTC), Green Tourism and the EU Ecolabel, the references of Green Seal, Nordic Swan Ecolabel, Green Hospitality are now also taken into account. Ecolabel, Ibex Fairstay, Fair Trade Tourism, LEED and Edge. remained neutral in carbon emissions from its operations in 2021, moving to 100% renewable electricity towards the end of 2021. This is an important step as part of the company’s contribution to Booking Holdings’ recently released Climate Action Plan. The climate action plan is the first of its kind among online tourism companies. It is a strategic framework for the ways in which Booking Holdings intends to make its operations and services and the travel and travel industry more sustainable. In accordance with the definitions and measurements set by (Science Based Targets SBTi), the climatic action plan includes ambitious targets aimed at helping society reduce by 95% emissions in Category 1 and 2 emissions by the end of 2030, reduce Category 3 emissions by 50% by 2030 , And reach zero net emissions by 2040.

“Along with the growing demand for our natural resources and the undeniable impact that our lifestyle has on the environment, we are one hundred percent committed to leading the industry in charting a more conscious and responsible path to the future of tourism,” said Glenn Fogel, CEO of As for what we want to achieve, but together with our partners in the entire industry and the passion of our employees, we can continue to make it easier for everyone and everyone to experience the world in a more conscious and responsible way. “We believe that travel and travel around the world are – and should remain – a powerful positive force that enhances our cultural understanding, creates social and economic opportunities for countless communities, and has the potential to help revive and protect our planet in the long run.”

For more information on Booking Holdings’ climate action plan and to view and download the company’s third annual sustainability report, which details the company’s initiatives throughout 2021 to create responsible involvement with the world, drive long-term social value and promote a more environmentally friendly travel and travel industry, visit :

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