New Czech clothing brand Jamie Collection he has his own philosophy, according to which he creates collections. Customers will not see discounts or sales. Why is that so? It’s definitely not because the owners of the Jamie Collection don’t want to excite new shoppers or reward existing ones.
However, their work is not subject to seasonal changes, they design without pressure to adapt to trends and outside the dictates of fast fashion. Although the Jamie Collection portfolio is constantly expanding, there are more and more universally wearable models.
Handmade in the Czech Republic
At the beginning of its operation, the Jamie Collection brand set its own rules. It is hand-sewing at Czech seamstresses, the use of quality and pleasant materials and an effort to provide customers with models that will function as the basis of a sustainable wardrobe.
“We don’t want to feel forced to present completely new collections twice a year at any cost and in the meantime sell out things created earlier for a fraction of the price. The value of handicrafts and quality material does not disappear with the advent of a new trend, ” describes the thinking of the brand one of the owners Michala Smelíková. “We are going against the flow, but we feel that this is the right direction,” complements Jana Potůčková – the second half of the creative duo standing behind the Jamie Collection brand.
The Jamie Collection is doing its thing
During the year, there are different periods, traditionally associated with sales, total sales and various discounts of various amounts. However, the Jamie Collection wants to stick to its original plan and believes that this approach will be appreciated by their customers.
Photo source: Jamie Collection
Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
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