The Jaguar E-Pace “wears” Baracuta, a British-style fashion brand

The collaborations between Manufacturers and brand of lifestyle they have become an integral part of the communication strategies of automotive brands to convey their identity and values ​​to the public.

About this Jaguar presented a project with the clothing company Baracuta, titled “The Next Classic Guide”, a journey through Europe with the aim of trying to understand how the aesthetics of our times will evolve in the definition of a classic.

In search of the new “classic”

The tour will start in London, in the United Kingdom, home of both brands, to later develop in the Old Continent, stopping off in countries such as Germany, Austria, Spain, France, Belgium, Holland, Poland, Czech Republic, and will end in February, in Italy, with a celebratory event within the Milan Fashion week 2022.

Jaguar E-Pace, the customized model by Baracuta

The initiative will aim to observe the development of cultural trends and models in the new generations and will involve talents, creators and communities who will create content that will serve to outline the new reference aesthetic, that “next classic” sought by the two companies.

Baracuta style interior

The vehicle chosen for the trip is a Jaguar E-Pace, the first SUV produced in the history of the British manufacturer, customized with a series of characteristic Baracuta elements. The interior incorporates the classic tartan finish of the clothing brand, a motif that is also repeated on the car roof. The special set-up is completed by the headrests and the courtesy light customized with the Baracuta logo.

Jaguar E-Pace, the customized model by Baracuta
Jaguar E-Pace, the customized model by Baracuta

The iconic G9 Harrington Jacket is also reinterpreted for this collaboration with a limited edition featuring the Jaguar logo with a reflective finish on the forearm.

The E-Pace will be used in its plug-in hybrid version, the all-wheel drive model equipped with a 1.5-liter three-cylinder 200hp engine, combined with an electric unit to develop a total of 309hp of power and 540Nm of torque.

Source: Italia – News by

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