‘L’invitation au voyage’, a new commercial from the workshop of the duo of photographers and directors Inez & Vinoodh, contains a series of six photographs and one film. The heroine is once again a woman personifying the style of Louis Vuitton, and this time the star is also the most famous museum in the world – the famous Louvre. The Louvre is also the cradle of the brand – home to Empress Eugenie, who appointed Louis Vuitton her court ‘luggage packer’. The new advertising campaign also opens a new chapter in the communication of the Louis Vuitton brand – the beginning of something unexpected and a touching story. Dramatic tension and fantasy play out the allegory of the journey and invite all who want to take fate into their own hands.
The heroine and her adventurous mission, which will take her to the very heart of the Louvre, will be introduced to the public in the form of a one-minute film advertisement. Adventure moment after adventure moment on this journey of discovery, escape to a mysterious destination. November 12 will be on www.louisvuitton.com the full version of this short film, 2 minutes 30 seconds long, has been made available. The abbreviated version will then be shown in cinemas and on television screens.
Paris and its mysteries…. For centuries, the Louvre has been a center of intrigue, not just a safe harbor of culture and history. An intrepid young woman enters this universal temple and begins to unwind the ball of time. After meeting the Mona Lisa and the Italian masters, the heroine, equipped with a key, opens the door to the secret. However, a man is hot on her heels – locked away in Louis Vuitton’s legendary suitcase for more than 150 years. Like a red thread running through space and time, a balloon floats over the Cour Carrée. An unknown beautiful heroine leaves the Louvre – she is headed to a secret faraway destination where she will fulfill her destiny.
The Louis Vuitton woman carries the Speedy Monogram Empreinte handbag. This now iconic model was created in 1926 and today it is also offered in elegant and stylish calfskin with an embossed Monogram pattern – as a witness to the legacy and craftsmanship tradition of the Louis Vuitton brand. The key around her neck will be produced in a series of one thousand pieces as a jewel of the Monogram Idylle series in three harmoniously complementary tones of gold.
The invitation to travel – The Louvre
Režie: Inez van Lamsweerde & Vinoodh Matadin
Heroine: Arizona Muse
Music: John Murphy
Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
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