the importance of focusing on digital transformation to increase competitiveness

For some years now we have been hearing about the phenomenon of digital transformation, but in recent times the attention on this topic has increased considerably. The last two years have literally upset everyone’s habits, especially those of consumers. To adapt to these huge changes, many companies have accelerated theirs digital transfromation projects.

What has happened in recent months has shown once more that companies have the possibility of only through an adequate digitalization process increase their competitiveness, even in the most difficult situations. Likewise, digital transformation is a passage due to be able to restart with greater thrust after the dark months of the pandemic.

What is digital transformation

With the term digital transformation it indicates that passage that leads to the change of the activities of a company, its organizational processes and its business models implemented with the aim of make the most of the potential of new digital technologies. It is a step that today can be seen as something obligatory.

Digital transformation, in fact, not only serves to improve immediately, but represents the basis for being able to successfully welcome future innovations, in order to maintain its competitiveness high over the years. In this sense, valuable help comes from the web and to specialized sites such as Indeed, this site dedicated to companies, offers useful ideas and insights to companies looking for the right strategies to implement the digital transformation process.

Those who are not very familiar with new technologies may be under the illusion that to adapt to the times it is enough to have a corporate website or a profile on social networks. True, they are fundamental tools for any business, but nowadays they are no longer enough. We need to go deeper, bringing gods radical changes to what is the technological level of the activity.

The stages of the digitization process

To successfully carry out the digital transformation process, companies must prepare and follow an adequate strategy, creating a path that, progressing gradually, is able to touch all aspects of corporate life. Usually, one of the first steps to take is the abandonment of paper archives in favor of digital tools.

This way archived documents can be found much more easily and will be also available remotely (which is fundamental in an era in which smart working is becoming a normality). A second aspect that must be absolutely adequate is that relating to communication, whether with employees or partners or with customers: today there are the right platforms and tools for faster and more fluid communication.

Customers must now be seen as digital consumers, because their habits and their approach to purchasing have changed profoundly. This is why we need to find a way to give them a different experience, which also involves them in the phase preceding the purchase, but above all we must try to understand what their behaviors are, taking advantage of digital analytics tools.

The effects of digital transformation on companies: competitiveness and reactivity

As you can guess, the digital transformation it is a complex step, which can be difficult especially for companies that have been anchored to the same strategies for several years. You have to be open minded to be able to embrace this culture of change and adapt to the needs of today’s world.

Digitization, if done in the right way, involves a improvement of business processes, greater reactivity in adapting to future developments, greater flexibility and improved communication with customers. And it is precisely there user experience one of the main points to focus on during the digital transformation process: the needs in terms of involvement and communication have changed, as has the purchasing process.

Source: RSS Innovazione by

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