The “community manager” of the Mercedes F1 team paid tribute to the departure of one of his drivers in a particularly colorful way.
When you’re a big brand (including in Formula 1), you have to maintain a Twitter account with sufficient creativity and originality. It is about the image of the brand and its engagement with customers and fans. And in this area, the “community manager” of the Mercedes-AMG Petronas Formula 1 team seems particularly gifted.
On the occasion of the departure of the pilot Valtteri Bottas, who will be replaced next year by George Russell alongside Lewis Hamilton, he had fun parodying the famous scene from the Fast & Furious saga where the two characters in the film take each of the different paths behind the wheel of their cars and say goodbye.
Five years of collaboration
Remember that Lewis Hamilton and Valtteri Bottas remained teammates at Mercedes in Formula 1 for five seasons. During these five seasons, Bottas never managed to worry Hamilton in the driver’s championship (unlike Nico Rosberg, whom he had replaced). This is also why relations between the two pilots have remained good. For the 2022 season, Valtteri Bottas will drive at Alfa Romeo Sauber.
Source: Turbo.fr – L'info en continu by www.turbo.fr.
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