The IIDF Accelerator webinar will tell you how to conduct customer research to launch products in corporations


On April 20, the IIDF Accelerator webinar will take place, where, together with experts, they will discuss how to implement customer research tools and develop a product culture among employees for the successful launch and scaling of products in corporations.

The IIDF Accelerator webinar will tell you how to conduct customer research to launch products in corporations

Very often, the problem with the growth of product revenue in a company is due to the lack of regular research on customer pain. Unfortunately, products often shift this function to analysts or get by with simple feedback questionnaires.

Because of this, offers are weak, sales conversions break down, company resources are wasted, and revenue does not grow.

Webinar attendees will learn:

  • features of using CustDev and JTBD for different types of products;
  • shock training tools for products to communicate with customers;
  • systemic methods of forming a product culture – from hiring to dismissal.

⠀Спикеры:

  • Ivan Plastun, CROC Solutions Promotion Director;
  • Yuri Morozov, Lead Product Owner at VTB Privilege/Prime;
  • Dmitry Gubkin, Head of the FRII Product Acceleration.

Participation is free. Registration – on website.

Cover photo: Unsplash

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Source: RB.RU by rb.ru.

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