Tim Sweeney says one of Apple’s solutions is circumventing the rules of free competition.
The lawsuit between Epic Games and Apple has once again received a lot of attention in recent weeks, as a verdict was handed down in September in a case that has been dragging on for a year and a half, which was ultimately not accepted by either party.
Compulsory licensing of alternative payment systems to Apple and $ 3.6 million in damages awarded to Epic for breach of contract and Fortnite even sustainable for years Disabling iOS can hurt your head. No wonder then the give-and-take continues, now that Tim Sweeney has just joined the big rival on Twitter.
Epic’s founder and CEO pointed out that ads may already appear in iPhone settings on iOS 15 to promote certain apple features. For example, you included a screenshot of a user who doesn’t have an Apple Music subscription with your post, so the system warned you that you’re eligible for a 6-month free trial.
New from the guys who banned Fortnite: settings-screen ads for their own music service, which come before the actual settings, and which aren’t available to other advertisers like Spotify or Sound Cloud. “It’s all about the customers!” https://t.co/p9FNpXT1Rx— Tim Sweeney (@TimSweeneyEpic) October 6, 2021
Sweeney further linked Eric Seufer’s analytical post, but he himself added his thoughts to Apple’s new practice. According to him, this type of advertising is problematic because by making Settings an advertising space, Cupertinos use a corner of the system for marketing purposes that competing services do not have access to, since, for example, Spotify ads can only be found in the App Store.
What’s more, the new ads are highlighted at the top of the actual settings, so it’s almost impossible not to notice them when you enter the menu. Others, however, noted that Apple not only uses the interface for this, but also, for example, to draw attention to the expiration of Apple Care + support, which has no direct competitor, so the message is not necessarily considered tricky advertising.
On top of all that, it’s also worth mentioning that Cupertinos don’t blush anyway when it comes to marketing messages suggested through iOS. For example, it’s not uncommon for them to promote their services like Apple TV + or Apple Arcade with push notifications, or to advertise another (Apple Music) in one of their apps (e.g. iTunes).
Source: PC World Online Hírek by pcworld.hu.
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