The market analysis company GfK has announced the winner of their Danish GfK Grocery Retailer Awards 2022.
This year’s winner is the defending winner Rema 1000 which, despite a very high level, just keeps improving, and has a unique ability to adapt to what consumers expect from a convenience store.
- the place goes to Lidl, which has been in a positive development in recruiting new customers and maintaining loyalty. In addition, Lidl has also succeeded in improving satisfaction and perception over recent years.
The year’s 3rd place goes to Coop 365 Discount, which has succeeded in improving perception among consumers and has succeeded in improving their loyalty in step with the opening of more stores.
It has been a year characterized by high inflation, which has intensified the competition for Danish consumer goods.
Many Danish consumers, across income groups, have been forced to change their behavior in order to make ends meet.
The things that have been dominant in the changed behavior have been to shop in more stores in order to chase the good deals, buy more of the chains’ own brands and to a greater extent shop in discount stores.
This movement towards the discount stores is also reflected among the chains that perform best in the GfK Grocery Retailer Award, which is determined by a weighted score based on the ability to increase the number of shoppers, the ability to generate loyalty and the subjective assessment of the chain.
Source: IT-Kanalen by it-kanalen.dk.
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