The “FOLKSY” collection reflects the hope for folklore and its survival

photographer: Eliška Šárková, make-up: Lenka Fritschová, photo courtesy of Mi fashon label

In the 21st century, folklore enjoys a return and an effort to preserve crafts, traditions and creation for future generations. Even today, the creators like to reach into the areas of folklore and transform them into contemporary works.

More and more people are returning to tradition, craftsmanship, handicrafts and thus folklore has the hope to survive and live on with their lives. But most of all, it is becoming more valuable and respected than industrially processed products.

photographer: Eliška Šárková, make-up: Lenka Fritschová, photo courtesy of Mi fashon label

The concept of the Mi fashion label brand is the small-batch processing of the collection, the interweaving of elements of “high tailoring” and the experimental approach of processing. Search for new tailoring principles and details. Linking classic and sports elements together.

At first glance, the collections are solved strongly graphically, in contrasts of both colors and morphology. The brand is inspired by art, graphics, artists, architecture, global street style and sports. The production of limited collections pays attention to ecology, ethics, recycling.

photographer: Eliška Šárková, make-up: Lenka Fritschová, photo courtesy of Mi fashon label

In creating my collections, Mi collaborates with various Czech artists and their works. Designer Lenka Mulabegovič MgA is a graduate of the Academy of Arts, Architecture and Design in Prague and has many years of experience in mass production of streetwear and denim companies. After experience in designing for mass production with production in China, she decided to return to more ethical and creative work with an artistic undertone and a solitary approach.

The Mi fashion label has been moving forward for eight years and is not a supporter of mere formal minimalism.

photographer: Eliška Šárková, make-up: Lenka Fritschová, photo courtesy of Mi fashon label

photographer: Eliška Šárková, make-up: Lenka Fritschová, photo courtesy of Mi fashon label


Source: MODA.CZ – Pánská móda, dámská móda a vše ze světa módy by www.moda.cz.

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