The Amsterdam made-to-measure brand Atelier Munro has opened its first flagship store. The brand has settled in the Beethovenstraat in Amsterdam South, Atelier Munro reports in a press release. Take a look at the store now based on the first official images.
“We wanted our new space to be something different than what people expect at a retail store,” said Joachim Baan, creative director of Atelier Munro in the press release. “We created House of Atelier Munro because we want people to experience it as a home base for everything we associate with as a brand. A place to find inspiration, learn about the rich tailoring traditions and explore your personal style. It is a destination to experience the finer things in life and connect with like-minded people.”
House of Atelier Munro combines shop and showroom, but also houses a coffee bar and a specialized library. This library will contain literature aimed at “exceptional and inspiring men who live or have lived their lives with character,” according to the press release.
The aim of Atelier Munro is to make the clothing of the modern man personal again. “It achieves this by basing itself on the best of the tailoring tradition: the multitude of choices, the impeccable fit, the service to the customer and ‘on demand’ production – and then translating these properties to the wishes of today’s ambitious guy.”
Source: fashionunited.nl by fashionunited.nl.
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