The expert on Black Friday: 30 percent are fake sales

Today, November 22, this year’s Black Week kicked off. Throughout the week, different companies will lower the prices of their products – and customers will go shopping.

Black Friday, Black Week and Cyber ​​Monday are all phenomena that originate from the United States. Read more about the story behind the sale here.

But it turns out that it’s easy to get cheated during this hectic sales week. Pricerunners vd Mikael Lindahl tells DI TV that so-called “fake sales” have increased since last year.

This is how e-retailers create fake prices

Lindahl explains to DI TV that these fake prices occur every autumn.

– It simply means that e-retailers raise prices during the autumn, after the summer. They raise 15 percent and then you can easily lower 15-20 percent so it looks very good without having done anything, he says and continues:

– Now we see it to an even greater extent actually, than we did at the same time last year.

30 percent of prices raised

During Black Friday last year in Sweden, 20 percent were fake sales, according to Lindhal.

This year, that figure is even higher, already at the beginning of the week. On Monday, as much as 30 percent of prices are raised according to Lindahl.

Lindahl concludes that Black Friday is a good opportunity to buy Christmas presents, as long as you try to avoid being cheated.

– You have to look at price historians, you have to set your price alerts and try to keep track of what it is usually on, he says to ON TV and continues:

– Make sure not to get caught up in the buying spree, but have your list ready and buy the stuff you had bought anyway for a cheaper price.

Image source: Pontus Lundahl / TT.

Source: by

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