“The expectation is to reach 3,500 subscribers by the end of the first year” – Meios & Publicidade

in the last month arrived to the market more a platform the streaming. A FilmTwist presents with a catalog dedicated to cinema horror fiction science and fantasy. ahead of the project is Diogo Bivar, that explains how it came about the new service and what are the goals

Horror, thriller, science fiction and fantasy are the cinematographic genres highlighted in the catalog of the new streaming platform that is being presented to the market as a “national project created and developed by professionals with experience in the areas of cinema and audiovisual” with the aim of objective of “dynamizing the culture of fantastic cinema”. As of May, the objective will be to reinforce the catalog with around a dozen new titles each month, and on the horizon will be the availability of the service through national television operators. At the head of the project is Diogo Bivar, a professional who has been dedicated to the acquisition and distribution of international cinema, collaborating as a consultant for several distributors in Portugal, including Vendetta Filmes, of which he is currently managing partner after almost a decade as head of acquisitions. & distribution.

Meios & Publicidade (M&P): How did the idea of ​​moving forward with the creation of this platform come about?

Diogo Bivar, promoter of the FilmTwist platform

Diogo Bivar (DB): It emerged about four or five years ago, following a meeting with a television operator, who launched the challenge of presenting a subscription project with more alternative content, to complement this with two or three other services. that already existed at the time. However, due to technological limitations at the time, we ended up not going ahead with the project. During this last year we became aware of a new solution that allowed us to follow up and launch the service.

M&P: Is it a niche with enough market to guarantee the sustainability of the platform?

DB: Yes, and more and more. Just look at the growing success of movies and series that fall into the horror, thriller, fantasy and science fiction genres. Although we don’t have the great productions of Netflix, HBO Max or Disney Plus, we will have a lot of unpublished and/or exclusive content, so that all lovers of these genres, from the most casual to the big fans, can surely enjoy.

M&P: They talk about the intention of “dynamizing the culture of fantastic cinema”. Is it a little explored market in Portugal?

DB: Yes, just count the number of those films that premiere every year in cinemas in Portugal or that air on traditional television channels. It is true that festivals like MotelX, events like Comic Con, or even the big streamers, have contributed a lot to boost this culture, but there is still a big gap when we see that there are hundreds of independent films from the last decade, particularly from the genres of horror and thriller, which were never commercially released in Portugal. We also hope to be able to collaborate in the future either in events or in production. Nationally, in addition to short films, production is very scarce.

M&P: The platform will bet, they said when presenting the project, on a “select catalog that fills a space that is less and less explored by movie theaters and by television and streaming services operating in the national market”. Is the offer available on platforms like Netflix, HBO or Prime Video insufficient?

DB: I wouldn’t say it’s insufficient. But, in fact, none is enough on its own. Its offers are more general and for a very wide audience. We know that there is a loyal audience that likes to see fantastic cinema with some frequency and that is looking for something new and different. Once again, a considerable part of our catalog is not present in any of these services and we have some strong bets scheduled for the first year. For those who like horror or thrillers, you will have a good selection every month, with news from various corners of the world.

M&P: Is there room in the market for a platform like FilmTwist? Will they be, more than competitors, complementary to other platforms?

DB: I sincerely hope so. We have had, for the most part, good feedback, both on the layout and interactivity of the platform and on some of our first content. We are certainly complementary, as you can see from the offer in our catalogue. We are not direct competitors of any other streaming service operating in the national market, and we position ourselves for a younger adult target, 18-34.

M&P: FilmTwist has connections to several national distributors. Does the objective also include helping them to ensure the distribution of films that end up not having space in the theater?

DB: In addition to some titles that are purchased directly through the platform, we have, for now, the partnership of some important distributors in Portugal, such as Alambique, Cinemundo, Films4You, Legendmain Filmes and Pris. We will have the opportunity to show, first-hand, films that will not have space to premiere in theaters, which is great for the service, but a great loss for the dynamism of independent fantastic cinema. 10 or 15 years ago, these movies would surely be in theaters. We also have a collaboration with MotelX to give visibility to some of the short films that have passed through the festival in recent years.

M&P: What are the subscriber numbers goals?
DB: Our expectation is to reach 3,500 subscribers by the end of the first year. This is not a number thrown down the gutter. It was based on metrics made for similar streaming services in Europe, and based on existing studies that were adapted to the Portuguese reality. In 12 months we will see if expectations were too optimistic or if, on the contrary, we were realistic.

M&P: The subscription, at a cost of 5.99 euros, is in line with the cost of other international streaming services with strong catalogues. Despite having a cost below Netflix, it is even above the values ​​charged by platforms such as HBO Max or Amazon Prime Video. Does the value proposition justify these values?

DB: We want to believe that the quality and expertise of our catalog for the next 12 months will be decisive for our success. It may seem like a high value when compared to giants like HBO Max or Amazon Prime Video, but both the costs of its technological platform and the licensing of content are spread over tens or hundreds of territories. This allows them to offer a very low and competitive price, not to mention that their subscriber target in Portugal is a hundred times, or more, higher than FilmTwist’s. Being limited to the national territory, a lower value would be totally unfeasible.

M&P: The platform will be available at an early stage exclusively through the Filmtwist.pt website, with the possibility of broadcasting on television through Apple TV and Chromecast devices. For the third quarter of this year, the launch of native applications for iOS and Android systems is planned. Are there plans or negotiations to make the platform available through television operators?

DB: Yes, it is something that is foreseen. At the moment, we can’t go much further. We have already had contacts in this regard and we hope to have more news soon.

Source: Meios & Publicidade by www.meiosepublicidade.pt.

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