Almost ninety percent of the Dutch want more control over who collects what data about them. Two-thirds say they have absolutely no control over this, although data grazing is not in itself immediately experienced as something harmful. His fingerprint is considered more private than digital traces.
The new Privacy Monitor of the industry association DDMA shows that the Dutch understand that they also benefit from providing personal information. It can improve the services of companies to them, for example. However, this does not mean that people allow their behavior, information and intentions to be measured without restraint.
The latest edition of the annual privacy monitor shows that people make their willingness to share data largely dependent on the way organizations deal with data. How secure someone’s data is is the most decisive (66%) and the reason why data is requested (63%) and the type of data involved (63%) also play a major role. Almost everyone wants organizations to clarify in advance what the benefits are of data exchange, but these benefits only affected the willingness to share in only 21%.
Two-thirds of Dutch people feel that they have little control over what happens with their data. Almost everyone (96%) thinks it is important to be able to choose how much and which data they want to share. Incidentally, people do not always act on this need.
The corona crisis has caused half of the people (48%) to think more about sharing data. 57% of the Dutch are concerned about privacy. This percentage is the same as two years ago. Less than half (42%) think that the GDPR privacy law ensures better data protection. Not everyone is aware of the rights they derive from this law: 60% know that he or she can ask any organization to view his or her personal data. That is not essentially different from last year.
The tech giants do not have to fear much from the Dutch. He considers his fingerprint to be much more ‘secret’ than his IP location, surfing behavior, purchase data and social media use.
Photo: jakub (cc)
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