The digital health industry in the US is growing rapidly… What are the main trends?

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[헬스코리아뉴스 / 박민주] In the United States, the digital health industry that manages individual health and disease by convergence of medical care and ICT to improve the quality of medical care and reduce medical costs is rapidly emerging. With the commercialization of the 4th industrial revolution technology, it has become possible to provide optimal medical and health services for individuals, and the industry is expected to grow more rapidly in the future as individuals take the lead in participating in medical and health services through digital health technology. .

According to related organizations on the 12th, the number of Americans using telemedicine services has increased significantly since the COVID-19 pandemic. The U.S. Department of Health and Human Services reported on the 15th of last month that telehealth services were used by more than 28 million Medicare beneficiaries in the U.S. in the first year of the COVID-19 outbreak (March 2020 – February 2021). This is an 88-fold increase from the previous year (2019), equivalent to about 43% of all Medicare beneficiaries.

“The U.S. Department of Health and Human Services played a very important role in providing health care to Medicare beneficiaries in the first year of the pandemic,” the report said. “This could be an important point when the federal agency Centers for Medicare and Medical Services (CMS) considers whether telemedicine services are permanently allowed.”

With the digitalization of the medical industry, care at home is also attracting attention. Global consulting firm McKinsey analyzed that many Americans prefer home care, which allows them to receive treatment at home without going to a hospital. In particular, it is predicted that up to $265 billion in medical services among US Medicare fee-for service and Medicare Advantage (MA) consumers will move from traditional hospital care to home care by 2025.

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The digital therapy market is also showing continuous growth. Digital Therapeutics refers to software and devices that have undergone a medical evaluation based on evidence. It is used to treat a variety of diseases or disorders, such as pain, diabetes, anxiety, post-traumatic stress disorder, and asthma. As digital therapeutics have proven their efficacy in actual medical fields, clinical data is steadily accumulating.

Akili Interactive is developing EndeavorRX, the first FDA-approved digital therapy to treat attention deficit behavioral disorder (ADHD) in children aged 8-12 through an immersive video game experience on smartphones and tablet devices. (EndeavorRx) was developed. According to PLOS ONE, a medical journal, the brain activity related to attention function increased in the EEG results of treatment with ‘EndeverRX’.

Kaia Health, which is developing digital therapeutics focused on pain relief, is researching digital solutions that can be applied to musculoskeletal pain and chronic obstructive pulmonary disease (COPD) and conducting clinical trials. Recently, Kaia Health also revealed that less than 1% of users reported side effects as a result of a study on the stability of its solution.

“Since the enforcement of the Health Insurance Reform Act, most hospitals in the United States have introduced electronic health records, and financial investment in related fields has increased, creating a digital health environment in earnest,” said Lee Ji-hyeon, Silicon Valley Trade Officer at KOTRA.

“The FDA is also making efforts to promote the production of safe and effective digital health technologies and products through the ‘Digital Health Innovation Action Plan’, recognizing the development of digital health technology and changes in consumers. It looks like we are on the verge of this big innovation.”

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